5 Tips to Boost your Bootcamp Marketing Success

Successful personal trainers know that running a thriving fitness bootcamp, while a lot of work, can be incredibly rewarding both personally and financially. You are basically getting paid (oftentimes paid VERY well) to help change peoples lives in a positive way. What could be better than that? The fact is, getting a steady stream of new clients can be tough so you have to pay attention to your marketing at all times. In fact, a successful trainer should never stop marketing because it is better to have to turn clients away then beg for them to stay.

Below are 5 surefire marketing tips that will help keep your clients coming to you all year round:

1.       Online Newsletter-Ok, I am not going to go into detail about marketing your website here, but rest assured you need to get it in front of where your potential clients are surfing online. Then, make sure they opt into your online newsletter. This will allow you to stay in front of them on a regular basis so they never forget about your services. Make sure your content is valuable and not just sales based. Include healthy recipes, exercises they can do at home, etc.

2.       Incentive based referral program-Surely your clients will tell others about you, but go ahead and put some icing on top and offer them rewards when they do. Maybe a free training session, or even a gift card to a nice restaurant. One client can pay you thousands of dollars over the years, so reward referrals well!

3.       Make them a star of their own video-Want to make SURE your clients refer you? Simply videotape them kicking butt during an extremely intense workout and then email them a little edited video showing them, along with their name underneath and some inspirational music. Oh yeah, don’t forget to add YOUR website and info on there as well…then encourage your client to show this video to all their friends. You can bet they will and you will know have your own marketing campaign being conducted FOR you…pretty cook, eh? 

4.       Join the Chamber-Many people think of their local Chamber of Commerce as a stuffy organization of older business people, but it can be a goldmine of business for you if you commit to it. Join your local Chamber and get involved. Some of the biggest and most successful businesses in your area are members of this organization and many of them would LOVE to send their employees to your bootcamp. Promise fewer sick days and higher productivity out of the employees and you will REALLY pique the interest of the owners and managers who are members. 

5.       Go where your clients go, and demonstrate-You can bet it is much easier to talk to people about attending your bootcamp if they are already thinking about the subject of fitness. Therefore, simply go to your local sporting goods store and offer to do a demonstration for them for free. You can do a cross promotion where they will allow you to demonstrate onsite, and you can offer their coupons to your attendees.  

Once you get some of the things mentioned above working for you, DON’T STOP. One of the biggest mistakes that people make when they are doing well is to stop marketing. They assume that the flow of clients will continue, but they are almost always wrong. It is much easier to “control the flow” of clients than it is to turn the faucet on again once the flow has stopped. Keep your marketing efforts working for you, and you will ensure long term success from your fitness bootcamp for years to come!

Author :Georgette Pann is creator of The Sure Victory Fitness Bootcamp Kit for trainers http://thefitnessbootcamp.com

Fitness Bootcamp Marketing in a Box http://fitnessbootcampmarketing.com

WHY SHOULD TEENAGERS BE ACTIVE AND HOW TO MOTIVATE THEM

by Maggie Ayre

Kids who enjoy sports and exercise tend to stay active throughout their lives.

Immediate benefits include maintaining a healthy weight, feeling more energetic, and promoting a better outlook. Participating in team and individual sports can boost self-confidence, provide opportunities for social interaction, and offer a chance to have fun. And regular physical activity can help prevent heart disease, diabetes, and other medical problems later in life.

Fitness in the Teen Years

It’s recommended that teens get at least 1 hour of physical activity on most, preferably all, days of the week. Yet physical activity tends to decline during the teen years. Many teens drop out of organized sports and participation in daily physical education classes is a thing of the past.

But given the opportunity and interest, teens can reap health benefits from almost any activity they enjoy, from skateboarding, in-line skating, yoga, swimming, dancing, or kicking a football in the driveway. Weight training, under supervision of a qualified adult, can improve strength and help prevent sports injuries.

Teens can work physical activity into everyday routines, such as walking to school, doing chores, or finding an active part-time job.

Motivating Teens to Be Active

Teens face many new social and academic pressures in addition to dealing with emotional and physical changes. Studies show that teens on average spend more than 6 hours a day on various media, including watching TV, listening to music, surfing online, and playing video games. It’s not surprising that teens can’t seem to find the time to exercise and many parents can’t motivate them to be active.

Parents should try to give teens control over how they decide to be physically active. Teens are defining themselves as individuals and want the power to make their own decisions, so they’re reluctant to do yet another thing they’re told to do. Emphasize that it’s not what they do; they just need to be physically active regularly.

Once they get started, many teens enjoy the feeling of well-being, reduced stress, and increased strength and energy they get from exercise, and then might gravitate to exercise without nudging from a parent.

To keep teens motivated the activities have to be fun. Support your teens’ choices by providing equipment, transportation, and companionship. Peers can play an influential role in teens’ lives, so create opportunities for them to be active with their friends.

Help your teen stay active by finding an exercise regimen that fits with his or her schedule. Your teen may not have time to play a team sport at school or in a local league, but many gyms offer teen memberships, and kids may be able to squeeze in a visit before or after school. Your teen might also feel more comfortable doing home exercise videos. If transportation is an obstacle, try coordinating your teen’s exercise schedule with your own.

And all teens should limit the time spent in sedentary activities, including watching TV and using the computer.

When to Speak With Your Doctor

If you’re concerned about your teens’ fitness, speak with your doctor. Teens who are overweight or very sedentary may need to start slowly and the doctor may be able to recommend programs or help you devise a fitness plan.

A teen with a chronic health condition or disability should not be excluded from fitness activities. Some activities may need to be modified or adapted, and some may be too risky. Consult your doctor about which activities are safe.

Some teens may overdo it when it comes to fitness. Young athletes, particularly those involved in gymnastics, wrestling, or dance, may face pressures to lose weight. If your teen refuses to eat certain food groups (such as fats), becomes overly concerned with body image, appears to be exercising compulsively, or experiences a sudden change in weight, talk with your doctor.

Another dangerous issue is the use of steroids, particularly in sports where size and strength are valued. Talk with your doctor if you suspect your teen is using steroids or other performance-enhancing substances.

Finally, speak with your doctor if your teen complains of pain during sports and exercise.

Fitness for Everyone

Everyone can benefit from being physically fit. Staying fit can help improve self-esteem and decrease the risk of serious illnesses (such as heart disease and stroke) later in life. In addition, regular physical activity can help teens learn to meet physical and emotional challenges they face every day.

Help your teen commit to fitness by being a positive role model and exercising regularly, too. For fitness activities you can enjoy together, try bike rides, hitting a tennis ball around, going to a local swimming pool, or even playing games like capture the flag and touch football. Not only are you working together to reach your fitness goals, it’s a great opportunity to stay connected with your teen.

“Northern Michigan Sports Medicine Center is offering a new fitness class, “FIT CHICKS,” which is designed for teenage girls from 12-17 years old.

The class will take place at 4 p.m. on Tuesdays and Thursdays starting March 2 at Northern Michigan Sports Medicine Center’s east clinic at the corner of Mitchell and Division roads. The fee is $48 for four weeks.

“There are many young girls that don’t participate is sports but enjoy being in shape and working out,” said physical therapist Sandy Willoughby, who has designed the exercises to create an atmosphere that is unique.

Participants are encouraged to bring their own iPods so they get to choose the music during the class”

www.petoskeynews.com

What are you waiting for? Teenage fitness is the NEXT BIG THING! This book contains all the information you need to set up and run your own teenage girl’s fitness class

As a health and fitness specialist (aka personal trainer) you can rest assured that you don’t have to worry about job security.  Physical inactivity has been called the greatest epidemic or our time.  There are a lot of people that need help and many money making opportunities in the health and fitness industry.

That doesn’t mean that there isn’t competition and that the money comes easy.  Personal training takes a lot of time and we often find ourselves trading hours for dollars.  Unless you’re training the super rich, celebrities, or professional athletes you likely are not making the money you deserve and not helping as many people.

Boot camps are quickly becoming a popular to train clients.  It’s a win-win for both parties.  Fitness boot camps allow trainers to help more people and make more money while providing an affordable way for clients to get personal training.

If you are a personal trainer thinking about starting a fitness boot camp, here are some tips to help you get started.

1)  The first thing you need to do is decide who your boot camp will target.  There are many groups of people and occassions to which you can market your boot camp.  You can target brides-to-be, grooms-to-be, new moms, kids, bikini boot camps, abs, spring breakers, or just the general population looking to lose weight and get in shape.

Who you target will depend on what time of year it is, but there are always people with good reasons why they need to get in shape.  Determing who you will target will help you figure out how to market to your crowd.

2)  At the beginning of each boot camp you need to hold an “orientation” session.  This will allow you to lay the expectations for both yourself and the participants…they know what to expect of you and what you expect of them  This way, they’re mentally prepared for the experience in the coming weeks.

3)  Be creative!  Step outside the normal push-up, squat, lunge, and jumping jack routine.  Think up some fun games and exercises that get people moving and keep things fresh.  Push-ups, squats, lunges, and jumping jacks are good, but figure out a fun way to incorporate them into your boot camp workouts.  You’ll be amazed at the things you can do with grade school games such as tag and ultimate frisbee.  Find a local park and have a blast!

4)  Even though you’re training a group of people, it’s important that you pay attention to each individual client.  They’re paying you to train them so make sure that you’re meeting their needs and they are doing the right things to accomplish their goals.

5) While most boot camps are exercise oriented, you can’t forget about nutrition.  Nutrition is what will make or break a boot campers success.  There are two ways, or a combination of both, that you can do this.  The first is to hold a nutrition seminar to educate the participants on proper nutrition.  You can present general nutrition information and hold a Q&A session at the end.

The best, yet most time consuming, way to do it is to schedule individual sessions with each boot camper to design specific nutrition plans.  I love doing this because it gives you the opportunity to really get to know each client and help them reach their goals.  This will help them tremendously and set you up with a long term client.  It will take more of your time, but it is definitely worth it.

Boot camps are a great way to increase your revenue and they can be an absolute blast.  Just make sure that you still pay attention to the needs of each individual.  Do this and you will have a lucrative business on your hands.

Five Great Reasons to Organize a Fitness Boot Camp NOW!

By Georgette Pann

Running a fitness boot camp is always a good idea. But it’s especially a good (and profitable!) idea right now.  Here are five reasons why you should get your next boot camp organized ASAP…

Reason 1. Increase Revenue Now Before the Summer Slow Down

Soon enough, your boot camp prospects are going to get wrapped up in their summer activities. They’re going to go on vacation, chauffeur the kids back and forth to summer activities and spend more time relaxing. They’ll spend less time thinking about fitness, which means you’ll experience the summer slow down.

And that’s why now is such a great time to organize your next boot camp.  It’s easy to get your prospect’s attention now (see Reason #3) – and you get the benefit of a nice boost to revenue.

Reason 2. You Can Run Theme Boot Camps 

Many of your clients are going to join your boot camps for specific reasons. For example, you may have a boatload of people who want to get their “beach bodies” back before the warmest weather rolls in.  And you may find your class filling with women who want to get in shape for their upcoming summer weddings or even a class reunion.

You can take advantage of these reasons by running theme-based boot camps, such as the “Boot Camp for Brides” or the “Beach Body Boot Camp
or ”Athletic Bootcamps”

Reason 3. You Can Take Advantage of Your Clients’ Eagerness to Help Them Achieve Their Goals

As mentioned in Reason #2, many of your clients have very specific reasons for wanting to lose weight and get in shape.  If nothing else, many of your clients are looking forward to shedding their winter weight and getting active again.

The point is, these reasons make your clients very eager to get results.  They’re committed to the program and extremely motivated.  And that means your class will be full of clients who show up and happily do everything you tell them to do. 

So what happens? Your clients get results.  You look like a miracle worker. And that means you have satisfied customers who’ll come back and happily do business with you again and again!

Reason 4. Spring Fever Means Your Clients Want to Get Outside

Your clients have spent all winter staring at the walls while they’ve worked out on their treadmills and stair steppers. They have a touch of spring fever.  If they spend another day inside exercising, they’ll go crazy.

You see, your potential clients want to get outside to enjoy the fresh air and warm sunshine.  That means they can ride their bikes, walk, jog, swim… or join your boot camp! 

Reason 5. Your Class Has a Support System Built In

As a trainer, you know that one factor that contributes to your clients’ success is whether they have a support system in place.  That’s the beauty of a boot camp – it has a built-in support system, since your trainees can motivate one another and hold each other accountable.  And that means you’ve just increased the chances of your clients seeing fantastic results.

Bottom line: If your clients get results, they’re happy. And happy customers not only do repeat business, they tell their friends to join your classes, too!

Summary

Now is the perfect time to organize that boot camp.  Your clients are ready to get outside. They’re eager to see results. And all of this creates satisfied clients and a nice revenue boost for you!

If you want to get started fast,easy and affordably go to the Sure Victory Fitness Bootcamp Kit at http://thefitnessbootcamp.com

The Business of Boot Camps
by Neil Mallinson

Running a boot camp is a wonderful way for any fitness professionals to learn skills that will improve business exponentially. I became a boot camp instructor after I moved to San Diego in 2003. The main reason I started offering a boot camp class was to market myself to new clients and build my business since I was new to the area. The class became a part of who I am today as an instructor and has improved my fitness level beyond anything I could have imagined prior to moving to San Diego. This class, consisting of 2.5 hours of outdoor training, has been operating since 1994 in the North County area. Class sizes vary from three participants up to 30 during the summer months. The class is running based, where we typically cover eight to 10 miles on the sunny beaches of San Diego, on trails, up and down beach stairs and in the ocean. Teaching boot camps creates a feeling of freedom and enjoyment for me. I love being a part of a group class where we work and play hard!

What can running a boot camp do for your business?

1. Your services can be used by a larger range of participants in the time you teach compared to a one-on-one session with a client.
2. Increased exposure to the community and free advertising – people driving or walking by the class can see you teaching the group.
3. Increase revenue – charge $25/person for an hour or two hour class, so 10 people= $250… not bad for two hours of working out!

Why teach a boot camp class?

1. Not only do participants get fit, but the instructors also get to experience the benefits of the class.
2. Create opportunities for people in your community to meet and connect.
3. Establish yourself as an expert in your community and increase your exposure to a larger base of clients.
4. Reach a demographic that typically cannot afford a gym or does not like to train indoors.
5. The possibilities for a varied, exciting class are endless based on whatever Mother Nature provides or what is in your local park.

The way I have incorporated TRX into my boot camps is through circuit training within the class. Since the TRX can be set up anywhere with the many anchoring solutions, using the TRX in a circuit is easily done. Below I have provided a sample boot camp workout. This 60 minute boot camp workout is designed for intermediate to advanced clients. Access to a running track or football field is recommended.

Warm Up –
5-10 min jog (8 to 10 min/mile pace)
Stretch (no equipment) -
•    Arms up, palms up, perform backward circles (30 seconds); reverse to palms down, forward circles (30 seconds).
•    Stand right foot over left and reach down to touch toe; switch feet and repeat.
•    Standing quad stretch; both sides.
Stretch (with TRX) -
•    TRX Lower Back Stretch
•    TRX Standing Figure-four Stretch
•    TRX Hip Hinge (Offset Stance)
•    TRX Hip and Chest Stretch

Upper Body Workout -
•    TRX Chest Press (3 sets, 10 reps) – Each set should get progressively more difficult.
•    TRX Row (3 sets, 10 reps) – Each set should get progressively more difficult (i.e. High to Low).

Cardio
Relay – Have participants partner up with someone at a similar fitness level.
•    Partner A runs a lap at a competitive speed (i.e. 6 min/mile pace).
•    Partner B performs TRX Crunches* (10-15 reps).
•    Partner B starts running as partner A crosses the finish line.
•    Continue until both partners have completed four laps or one mile total.

*If there are no anchor points near the track, perform crunches without a TRX (30 reps).

Core Workout -
TRX Overhead Back Extension (45 seconds)
TRX Mountain Climber (45 seconds)

Cardio
Bodyweight Training – Have participants partner up with someone at a similar fitness level.
Drill 1 – Leap Frog (100 yards)
Drill 2 – Wheel Barrow (50 yards, switch partners)
Drill 3 – Piggy Back (50 yards, switch partners)
Drill 4 – Sprints (50 yards, each partner)
•    Run 1 – 60% of max speed
•    Run 2 – 70% of max speed
•    Run 3 – 80% of max speed
•    Run 4 – 90% of max speed
•    Run 5 – 100% of max speed

Cool Down –
5-10 min jog (8 to 10 min/mile pace)
Repeat flexibility movements from warm up.

I have found that using the TRX in outdoor settings not only challenges participants but also gets people who are walking by asking questions about the product and why I use it. TRX opens doors to thinking outside the box not just about training aspects but also fresh and innovative ways to market your boot camp to create excitement and buzz, which ultimately will make your class stand out from the rest!

Neil Mallinson BS, CSCS , owns nemafit personal training and consulting based (www.nemafit.com) in San Diego, California. Neil is a TRX Master Trainer, travels domestically and internationally presenting for TRX, EFI Sports Medicine and for his own company as a fitness expert. Neil has written articles for various publications, including Triathlete Magazine.

The TRX Suspension training systems allow users to use body weight to perform literally hundreds of exercise progressions for every body part and plane of motion; these can be used just about anywhere. http://budurl.com/theTRX  
Sure Victory- Fitness Bootcamp Pro Package Sure Victory Fitness Bootcamp Kit..
http://thefitnessbootcamp.com
 So get your bootcamp up and running quickly,esaily and afforadably!

Five Great Reasons to Organize a Fitness Boot Camp NOW!

By Georgette Pann

Running a fitness boot camp is always a good idea. But it’s especially a good (and profitable!) idea right now.  Here are five reasons why you should get your next boot camp organized ASAP…

Reason 1. Increase Revenue Now Before the Summer Slow Down

Soon enough, your boot camp prospects are going to get wrapped up in their summer activities. They’re going to go on vacation, chauffeur the kids back and forth to summer activities and spend more time relaxing. They’ll spend less time thinking about fitness, which means you’ll experience the summer slow down.

And that’s why now is such a great time to organize your next boot camp.  It’s easy to get your prospect’s attention now (see Reason #3) – and you get the benefit of a nice boost to revenue.

Reason 2. You Can Run Theme Boot Camps 

Many of your clients are going to join your boot camps for specific reasons. For example, you may have a boatload of people who want to get their “beach bodies” back before the warmest weather rolls in.  And you may find your class filling with women who want to get in shape for their upcoming summer weddings or even a class reunion.

You can take advantage of these reasons by running theme-based boot camps, such as the “Boot Camp for Brides” or the “Beach Body Boot Camp
or ”Athletic Bootcamps”

Reason 3. You Can Take Advantage of Your Clients’ Eagerness to Help Them Achieve Their Goals

As mentioned in Reason #2, many of your clients have very specific reasons for wanting to lose weight and get in shape.  If nothing else, many of your clients are looking forward to shedding their winter weight and getting active again.

The point is, these reasons make your clients very eager to get results.  They’re committed to the program and extremely motivated.  And that means your class will be full of clients who show up and happily do everything you tell them to do. 

So what happens? Your clients get results.  You look like a miracle worker. And that means you have satisfied customers who’ll come back and happily do business with you again and again!

Reason 4. Spring Fever Means Your Clients Want to Get Outside

Your clients have spent all winter staring at the walls while they’ve worked out on their treadmills and stair steppers. They have a touch of spring fever.  If they spend another day inside exercising, they’ll go crazy.

You see, your potential clients want to get outside to enjoy the fresh air and warm sunshine.  That means they can ride their bikes, walk, jog, swim… or join your boot camp! 

Reason 5. Your Class Has a Support System Built In

As a trainer, you know that one factor that contributes to your clients’ success is whether they have a support system in place.  That’s the beauty of a boot camp – it has a built-in support system, since your trainees can motivate one another and hold each other accountable.  And that means you’ve just increased the chances of your clients seeing fantastic results.

Bottom line: If your clients get results, they’re happy. And happy customers not only do repeat business, they tell their friends to join your classes, too!

Summary

Now is the perfect time to organize that boot camp.  Your clients are ready to get outside. They’re eager to see results. And all of this creates satisfied clients and a nice revenue boost for you!

If you want to get started fast,easy and affordably go to the Sure Victory Fitness Bootcamp Kit at http://thefitnessbootcamp.com

Georgette Pann: owner of NutriFitness LLC. http://thenutrifitness.com She has 20+ years experience in the Health and Fitness field with expertise in fitness bootcamps.She is author and creator of the best selling “Sure Victory Fitness Bootcamp Kit” at http://thefitnessbootcamp.com and The Fitness Bootcamp Inner Circle community for fitness bootcamp trainers at http://thefitnessbootcampinnercircle.com

Also just released:Volume2 Sure Results:The Ultimate Book Of Boot Camp Workouts http://fitnessbootcampworkout.com and Customized Fitness Bootcamp Marketing Materials at http://fitnessbootcampmarketing.com

Joint Venture Secrets for Fitness Bootcamp Instructors

 By Georgette Pann

One of the most powerful ways to market your bootcamps is by doing joint ventures (JVs) with other people who’re serving the same niche as you.  This means you join forces for mutual benefit.  It might be as simple as co-promoting one another. Or, you might create a product (or even a bootcamp) together.

Why is it so powerful?  Because you have another trusted and influential third-party endorsing you. 

You see, people do business from those they know, like and trust.  If you haven’t yet built up that trust with a particular portion of your niche, you can “borrow” credibility by associating with respected others in your niche.  That’s why a joint venture works so well.

Now, there are plenty of ways you can do joint ventures – it’s really only limited to your imagination.  But here are a few ideas to fire up the brain cells and get the creativity flowing…

Do joint mailings.  If you’re using direct mail, then you can split the cost with one or more partners and send out a joint mailing.  Depending on what you’re mailing, you might arrange it so that each person gets a portion of a flyer or gets to include a postcard or brochure in the mail.

Naturally, you don’t want to do this sort of venture with your direct competitors.  Instead, do it with people who serve the same niche but don’t offer bootcamps. For example, if you’re offering athletic bootcamps, then work with people who own sports supply stores.

Offer discounts to your respective customers.  Another way to use JV partners to attract new customers is by offering exclusive discount coupons to each other’s customers.  So whenever you start a brand new bootcamp with new clients, you hand out your partner’s coupons to your trainees.

For example, you can pair up with the athletic store owner mentioned above.  Then you can create exclusive coupons for each other.  Your coupon might be a “percent off” coupon, a “buy one and bring a friend free” coupon or even a coupon giving the recipient the opportunity to attend your bootcamp three times for free before making a commitment.

Offer a free bootcamp or workshop in someone’s store.  One way to attract new clients is to offer a “freebie” to prospects, as it’s a risk-free way for prospects to decide if your bootcamp is right for them.

While you can certainly advertise these freebies on your own, you can also partner with someone who owns a store, such as a health food store, vitamin shop or athletic store.  Then you offer your sample bootcamp (or even a related workshop) in your partner’s store.  Then both you and your partner can advertise this free event.

It’s a win-win situation.  You get more prospects to add to your list and more clients joining your bootcamps.  Meanwhile, your partner gets more foot traffic into his store, which leads to more sales.

Likewise, any joint venture you do should benefit both you and your partner.  Indeed, the more benefits your partner receives, the more likely it is he or she will agree to do a joint venture!

  Georgette Pann, BS,CSN,CPT,LPTA

http://thefitnessbootcamp.com
http://fitnessbootcampmarketing.com
http://thefitnessbootcampinnercircle.com
http://fitnessbootcampworkout.com

How to Choose a USP That Fills Your Bootcamps With Clients

 by Georgette Pann
http://fitnessbootcampmarketing.com
http://thefitnessbootcamp.com

Unless you live in a small town in the middle of nowhere, I’m almost certain that you have competition.  Even if there aren’t other fitness bootcamp trainers, you’re still competing with personal trainers and even gyms.  And that means you need to find a way to set yourself apart from the crowd.

You see, when potential trainees first encounter information about your bootcamps, they have one question in the back of their minds: “Why should I buy from YOU?”

In other words, why should they join your class when they have so many other options?  Listen: If you can’t answer that, you’re going to lose sales.  That’s because your prospects are going to blow a brain cell trying to come up with their own answer.

So, you need to answer that question. And you do that by creating a USP – unique selling proposition – which lets prospects know why your services are different and BETTER than the competition.

Now, there are plenty of ways for you to do this.  However, you’ll need to scope out the competition first to see how they’re positioning themselves in the market (as you don’t want to use the same USP, obviously, as that wouldn’t make you unique). 

You also need to think about your target market and what’s important to them.  Your USP will go over like a lead balloon if you choose a USP that’s not important to your market. 

For example, if you’re targeting upper or middle-class women who above all are looking for results, then creating a USP based on “lowest prices” won’t give you much of a competitive edge.

Here are just a few ways you can position yourself in the market:

Low Prices: If most of the trainers in your area offer higher-priced one-on-one training, you can offer low priced bootcamps.  (Just be careful about competing on low price, because you’ll start losing money if someone undercuts you).

High Prices: You can also position yourself as the “highest cost” trainer, like the Rolls Royce of bootcamps.  You’ll need to justify your high cost, however, such as by pointing to your experience, certification, personal attention, results, etc.

Customized Training: Most people who want personal attention and customized training go to one-on-one sessions with a personal trainer. You can offer one “free” one-on-one consultation with each of your bootcamp trainees.

Unique Qualification: This may include anything from specialized certification or education to a unique qualification such as you being a former drill sergeant.

Being “Original” or “First”: Some people think the original or first in a category is the best.  For example, “The Original Orange County Bootcamp – Still the Best!”

Specific Results: Maybe you’re running a bootcamp designed to get people in shape for an actual military bootcamp.  You can promise specific results – such as your clients meeting minimum requirements at bootcamp.

Or perhaps you’re running an athletic bootcamp. You can promise your clients they’ll improve on some measurable activity by some specific percentage.

If you want to really stand apart, then guarantee these results.  For example: “You’ll lose 10 pounds or you’ll get your money back!”

 Of course, don’t limit yourself to these factors.  Be creative. Find out what your prospects most want, and then create your USP around that desire.

Georgette Pann: owner of NutriFitness LLC. http://thenutrifitness.com She has 20+ years experience in the Health and Fitness field with expertise in fitness bootcamps.She is author and creator of the best selling “Sure Victory Fitness Bootcamp Kit” at http://thefitnessbootcamp.com and The Fitness Bootcamp Inner Circle community for fitness bootcamp trainers at http://thefitnessbootcampinnercircle.com

Also just released:Volume2 Sure Results:The Ultimate Book Of Boot Camp Workouts http://fitnessbootcampworkout.com and Customized Fitness Bootcamp Marketing Materials at http://fitnessbootcampmarketing.com