EIM Month: Simple, Easy Ways to Get Involved Exercise is Medicine™ Month is quickly approaching! In the third installment of this special recognition month for exercise counseling and the benefits of physical activity, it’s easy to get involved. Before and during the month of May, you can: Secure a governor’s or mayor’s proclamation from your state governor or local mayor declaring May as Exercise is Medicine Month. After getting your elected official’s signature, send us a Read more [...]

5 Tips to Boost your Bootcamp Marketing Success Successful personal trainers know that running a thriving fitness bootcamp, while a lot of work, can be incredibly rewarding both personally and financially. You are basically getting paid (oftentimes paid VERY well) to help change peoples lives in a positive way. What could be better than that? The fact is, getting a steady stream of new clients can be tough so you have to pay attention to your marketing at all times. In fact, a successful trainer Read more [...]

Three Ways to Add Athleticism to Your Boot Camp Business   Today’s boot camp business climate is getting to be pretty cluttered. It’s amazing how many boot camps are running in most major cities. If you want to be successful in your boot camp business then you need to find a way to separate yourself from the rest of the pack. A quick, easy, and effective way to make your camp stand out is to add an element of athletics to your programming. By incorporating athletic activities to your camp your Read more [...]

WHY SHOULD TEENAGERS BE ACTIVE AND HOW TO MOTIVATE THEM by Maggie Ayre Kids who enjoy sports and exercise tend to stay active throughout their lives. Immediate benefits include maintaining a healthy weight, feeling more energetic, and promoting a better outlook. Participating in team and individual sports can boost self-confidence, provide opportunities for social interaction, and offer a chance to have fun. And regular physical activity can help prevent heart disease, diabetes, Read more [...]

As a health and fitness specialist (aka personal trainer) you can rest assured that you don’t have to worry about job security.  Physical inactivity has been called the greatest epidemic or our time.  There are a lot of people that need help and many money making opportunities in the health and fitness industry. That doesn’t mean that there isn’t competition and that the money comes easy.  Personal training takes a lot of time and we often find ourselves trading hours for dollars.  Unless Read more [...]

The Business of Boot Camps by Neil Mallinson Running a boot camp is a wonderful way for any fitness professionals to learn skills that will improve business exponentially. I became a boot camp instructor after I moved to San Diego in 2003. The main reason I started offering a boot camp class was to market myself to new clients and build my business since I was new to the area. The class became a part of who I am today as an instructor and has improved my fitness level beyond anything I could Read more [...]

  "The TT 30-Minute Bootcamp 2K10" Warm-up (20 seconds per exercise) - 5 minutes - Jumping Jacks - Prisoner Squat - Off-Set Pushup - Duck Under - Arm Crosses - Rest 1 minute and repeat 1 more time. Water Break - 1 minute TT Strength Circuit (20 seconds per exercise) - 5 minutes - Vertical Jump or 1-Leg Deadlift (20 seconds per side) - Spiderman Climb Pushup or T-Pushup - Optional: Pull-up, Inverted Row, or DB Row - Rest 1 minute and then repeat 1 more time. Water Break Read more [...]

Five Great Reasons to Organize a Fitness Boot Camp NOW! By Georgette Pann Running a fitness boot camp is always a good idea. But it’s especially a good (and profitable!) idea right now.  Here are five reasons why you should get your next boot camp organized ASAP… Reason 1. Increase Revenue Now Before the Summer Slow Down Soon enough, your boot camp prospects are going to get wrapped up in their summer activities. They’re going to go on vacation, chauffeur the kids back and forth to summer Read more [...]

  Joint Venture Secrets for Fitness Bootcamp Instructors  By Georgette Pann One of the most powerful ways to market your bootcamps is by doing joint ventures (JVs) with other people who’re serving the same niche as you.  This means you join forces for mutual benefit.  It might be as simple as co-promoting one another. Or, you might create a product (or even a bootcamp) together.   Why is it so powerful?  Because you have another trusted and influential third-party endorsing you.    You Read more [...]

How to Choose a USP That Fills Your Bootcamps With Clients  by Georgette Pann http://fitnessbootcampmarketing.com http://thefitnessbootcamp.com Unless you live in a small town in the middle of nowhere, I’m almost certain that you have competition.  Even if there aren’t other fitness bootcamp trainers, you’re still competing with personal trainers and even gyms.  And that means you need to find a way to set yourself apart from the crowd.   You see, when potential trainees first Read more [...]