By Casey Kaldal
Hey there, hope you’re doing great and cashing in on the fitness market.
It’s been a while since I posted anything, and that’s because I just moved back home to Canada and it’s taken a bit to get back into the groove, but I have 7 killer tips to help you build your fitness business.
I have decided to get back into the trenches and build a local fitness business.
You see, Katrina (My beloved Girlfriend) and I have been travelling through South, Central, and North America over the past few years.
About a month ago Katrina wanted to start a fitness boot camp with a unique spin on it. I though it was a good idea as we where moving home, so I decided to do the marketing for her.
We arrived in our home town in beautiful BC May 1st and her boot camp started May 3rd. All of the marketing efforts where done online except for a few fliers we had printed and asked some friend to post around town.
5 Clients? 10 Client?
We had 33 people register for our 4 week boot camp with the majority of the people signing up for 5 days a week!
There are a number of other boot camp instructors and classes going on right now in our town, some of which have been here for years, we are by far the busiest and most popular and we have only been in town for 2 weeks.
How did we do it? And how can you duplicate our success?
Tip #1 – Get online. Have a blog and a sales site and funnel as much traffic to those sites as possible.
Tip #2 – Do your keyword research. You need to know which keywords are getting the most searches and which keywords have little competition so you can rank easy.
Tip #3 – Get started on your SEO for your sites. Gaining authority and ranking in the search engines takes time so you need to get started right away.
Tip #4 – Advertise on Facebook and Google Adwords. You need to get exposure and these two places can get you instant traffic.
Tip #5 – Become a local celebrity. Become an instantly celebrity by getting your face on Facebook and the top of the search engines. You want people to see you all the time in different places.
Tip #6 – Build a team. I do a lot of outsourcing, and I was able to build a lot of backlinks and marketing channels because I have a team that I can rely on and use. What took me two weeks to do would have taken months for a lone person, possibly even years and it does not have to cost a lot of money.
Tip #7 – Build a list of clients and take care of that list. Do more for your clients (don’t charge less) but give them more value.
Building a six figure boot camp is not rocket science. We need about 55 clients in each of our tentatively scheduled eight 4-week boot camps over the course of a year. That’s teaching only one hour a day, with a two week break in between camps. Talk about a sweet business model.
To take this one step further, make sure you have some type of passive income that is building in the background so when you decide to pack up and leave you still have a solid income paying you. I’ll dive into that on another day.
Take a look at your fitness business. How is your marketing? How are people finding you? How are people finding your competition? What can you do better?