Bang for Your Buck
By Greg Justice
Why do you run boot camps? Is it the energy created from a group dynamic, or perhaps the cost efficient nature of starting a business on a shoestring budget? If you’re like me, the answer is a resounding ‘YES’ to both, and the fact that you can generate more revenue per session than traditional personal training.
Don’t get me wrong, this isn’t a “bash personal training’, or “personal fitness training is dead” article, as it’s still a nice revenue source for my business, but there is another way to get more bang for your buck.
My point is that boot camps, small group personal training, group classes, or whatever you want to call them, simply makes dollars and sense (Yes, play on words and pun intended).
If you trained 8 personal training clients per day, 5 days per week, charging $75 per session, you would generate about $12,000 per month, or $144,000 per year. That’s not a bad yearly income, especially if you’re careful with your expenses.
But, you can actually double that revenue and work three fewer daily training hours by simply running five boot camp classes five days per week, with 12 boot campers per session.
Here’s the math:
5 Boot Camp Classes w/ 12 members paying $20 / class = $1,200 per day
$1,200 / day X 5 days per week = $6,000 / Week or $24,000 / Month
$24,000 / Month X 12 Months = $288,000
Work fewer hours, make twice the revenue, and have more time to do the things you want to do…now that sounds pretty good, doesn’t it?
And, there are strategies to make this business model even more efficient by generating clients that actually work for you…What I mean by that is that you can build your business faster by getting clients that are already ‘a group’, like corporate clients, or apartment complexes. If you can secure one client that generates 20, 30, 50 or more individual clients, it makes your job that much easier.
I’ve been in the fitness industry for more than 30 years and I’ve made my share of mistakes, although I like to refer to them as ‘learning experiences’, because they have taught me valuable lessons on how to do things better and more effectively over time.
One of the most valuable lessons I’ve learned throughout the years is how to successfully systemize my fitness programming in corporations and apartment complexes. I’ve been fortunate to evolve with the changing times and fitness fads with strong relationships that have served my family and me very well.
If you’re interested in “more bang for your buck”, and would like to try my Apartment Complex Boot Camp System, there’s no time like the present…and, it’s available only through Georgette at a discounted rate until April 30, 2013. http://thefitnessbootcampclub.com/apartment-complex-fitness-boot-camp-system
If you are wanting to get started with running a profitable fitness camp on your own then check out the Sure Victory Bootcamp Business in a Box http://thefitnessbootcamp.com
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