Boot Camp Online Marketing Guide to Success
To successfully market your boot camp fitness business in today’s competitive market you must know how to take advantage of the online world. As the owner or trainer of a boot camp business there are few things more important then having the skills and knowledge of how to use the internet to generate clients and grow your business. Maybe you’re saying to yourself “Generate business using the internet – I already do that with my boot camp website.” If you have a business website then you have taken a step in the right direction. But there are many tools and techniques you must have before you can truly reap the bounty that online marketing can bring your business. Here is a brief list of just some of the things you should put to work for you.
Building a Money-Generating Website
Just having a webpage up does not necessarily mean it is generating any business. Put power behind your website by utilizing some of these important tools:
– Get a really great web person. Even if you think you know what you are doing, unless web development is your business then you need help. And since you want to generate business for your boot camp your attention is more valuable elsewhere. You need someone whose business it is to create and maintain websites. The best way to do this is through referrals. Ask everyone you know, in the fitness business and elsewhere, who they use or who they know. You want someone who is honest and reliable. Someone who will get the job done for you when they say they will and will do it the way you want it done. Be careful because there are a lot of flaky people in the web development industry. That’s why a good referral from someone you trust is so important. The person you hire should be able to do what they say they will, promptly fix their own mistakes and not charge you a fortune. But as far as cost goes, this is not the place you want to skimp. Hiring the cheapest guy you can find will likely get you stuck with unfinished projects and an unusable site.
– Designoutpost.com is a valuable resource. As an alternative to hiring one individual to do all your web work you can post your project description and the price you are willing to pay on this website. Several people will actually complete your project then you decide which one to use. This is a great way to get a design project completed quickly and for a fair price.
– Allcustomcontent.com is another awesome resource for helping you generate relevant, high quality content for your webpage and a very reasonable price.
– Google Analytics is a free tool you can use to monitor your website. It can tell you where your business is coming from and help you figure out the weak and strong points of your site. Having this information is invaluable when it comes to increasing your customer conversions.
– Blogging. If you want to increase your website strength then you must continually post new information. You can make blogging part of your website or, better yet, create a blog that can help send business to your webpage. Step one is to learn what blogging is all about. There are many resources, both free and paid. One free resource is Dailyblogtips.com. You’ll find a ton of useful information. It is one good way to learn about blogging and how it can help your business. You will also need blogging software. Check out WordPress and Semiologic.
– SEO or search engine optimization is the process of keeping your boot camp website at it’s most visible to customers and web search engines. You need to learn it or hire someone who does. If your web person has good, up-to-date SEO knowledge that’s all the better. But SEO is always changing. The more you learn and apply the more business your website will bring to you.
Advertising Your Webpage
Now that you have a powerful website follow some of these tips for keeping visitors coming and helping customers find you:
– Google Ad Words. This is arguably the best way to generate free traffic to your site. Be smart how much you pay per click. Do your research and keep up to date on what your competitors are doing so you don’t overpay. Google Ad Words includes tools that let you monitor your ads. Take the time to learn how to use these tools to improve your ad campaigns and not waste money on ads that aren’t bringing you business.
– Citysearch is an online yellow pages that will list your boot camp business for locals to find. It is among the best such sites out there but there are many more. Just make sure you know what you are willing to pay, and do some research before you agree to anything. Individual agents will try to get the highest price from you that they can.
– Free or almost free ad sites. Everyone has heard of Craigslist as a place to sell your used furniture or find an apartment for rent. But Craigslist is a great place to post free ads for your business that can link back to your website. There are many other sites like Craigslist growing in popularity. Among many are Yahoo! Classifieds, MySpace Classifieds, Kijiji and Google Base
Alternative Ways to Get Your Site Seen:
Beyond traditional advertising there are many other ways to keep traffic moving to your site. Again, take some time to research this subject. There are many resources to help you learn more. But here are arguably the top three tools:
– Blogging. We already talked about this but it bears repeating. A blog will allow you to continually ad new content and keep your site fresh, relevant and viewable to customers and web search engines. Again, allcustomecontent.com is a great place to find someone to generate blog content for you.
– Article posting. Seek out fellow fitness business people, other trainers and business owners who have websites and get them to let you post articles on their site. Then post their articles on your site. Link the articles back to your site to increase your page strength. If you don’t have time to write articles yourself you can use one of many paid resources such as needanarticle.com.
– Social Networking. This is a generic term that refers to websites where a group of people meet, organize and share information and ideas in a virtual space. Social networking sites are another good way to send traffic to your site through bookmarking, friends lists and popularity. You may need to join a social network, create a user profile, a friends list, a favorites list or post videos. There are a ton of social networking sites out there. Some good ones are MySpace, Facebook and You Tube.
There’s not enough room in any article to list the huge number of tools and resources available to help you succeed in marketing your boot camp business online. The best thing you can do is to educate yourself. Online marketing isn’t going away anytime soon so learning how to make it work for you is a great investment. Take the information you have learned here and put it to work for you. Then take the time to keep up-to-date on the latest best practices for generating tons of online business.
By: Chris McCombs. Chris is a personal trainer who runs his own fitness business called Boot Camps Orange County in Southern CA. You can read more Fitness Marketing ideas by visiting Chris’ blog site www.KickBackLife.com