Becoming the Business to Business Wellness/Fitness Leader in Your Community

Inside this special report… Greg Justice shares key information that defines the critical differentiation necessary to set you apart from other wanna-be trainers and lifts you to heights that will take your fitness business straight to a new 5 figure corporate account and profit center.

Business Leaders talk to each other

They are the movers and shakers in your community who know all the other movers and shakers – their word of approval and their referrals carry a lot of weight.   Learn how to maneuver among them.

Business Leaders understand and respect leadership

Become the Business to Business Wellness/Fitness Leader in your community.  Here’s how…

Business Leaders belong to groups that support and increase their business

Learn how to identify these groups, network with them, and stand out as an expert and leader to trust.  The old cliché is true: “it’s not what you know, but who you know”.

Why the time for on-site workplace fitness is NOW

Times are always changing, nothing stays static for long.  From dire headlines about chronic illness to changes in health care awareness, the response from our industry is crucial to the health of the world now.

The major differences between corporate boot camps & regular boot camps

These major differences make all the difference in keeping or losing your corporate accounts.

The benefits of joining Greg Justice’s Corporate Boot Camp System

Greg’s step by step guidance to your 5 figure corporate accounts is only the beginning of what he offers.

Do YOU have the right stuff to become the Business to Business Wellness/Fitness Leader in your community?  Discover how to join the ranks of the business leaders and experts in your community, then decide if you want what Greg Justice’s Corporate Boot Camp System offers you.

Business Leaders talk to each other

Successful business leaders don’t just fall from the sky and they aren’t born that way.  They have put in the time and money, the blood, sweat, and tears to get where they are today.  At times they have succeeded massively and at other times failed miserably.  They have paid a price for their efforts that most people in the world prefer not to pay.

They are not content to sit on their laurels of past successes.  They always have another project, another goal, another vision, another purpose, another thought, or another opportunity.  “Big” and “Next” are a way of life for successful business leaders.  It’s part of who they are and how they got where they are.  Most people in the world don’t comprehend “Big” and “Next” anywhere near the capacity of a business leader.

It’s easy to identify business leaders in a community.  They are the ones with the busiest schedules who seem to always have a few minutes to share with others who think alike, or not, and want to run something by them.  They are the ones active behind all the scenes and in front of only a few.  They are the ones who give their word and keep it, even if only through delegation.  They empower, motivate, and coach.

They live and die by long term planning and split second decisions, sometimes simultaneously.  They know where they are going, even in the dark.  They know without a doubt that they can scale the highest mountain and survive the deepest, darkest ravines.

They are surrounded by people who have bought into their vision for their company and are working toward both common and uncommon goals.  All paths in their lives are leading the same direction, though coming from different directions and orchestrated to merge (hopefully) successfully at a pre-determined finish line.

Business leaders move in the same circles within their communities locally and their industries globally. Their lives become intertwined in many areas such as philanthropy, public relations, joint ventures, events and fundraisers, even in politics, church, and school.  They meet each other at these events and share their thoughts, get feedback and recommendations.  They talk to each other about things and people that work for them, and that haven’t worked for them.  They live their reality, they set examples and standards.

Business leaders are first and foremost human beings, with human bodies that need regular exercise, stress reduction, and proper nutrition just the same as the rest of us.  The one really big difference is that they are in a position to provide this wellness package to a large group of people.  When they provide this service to their employees, they also help their business grow. 

They know “wellness” is a hot topic, a necessary business expense that will help them save money and increase profits.  Most of them don’t include on-site exercise in their wellness programs, and many don’t make the time for wellness in their own lives.  When you show them how and help them succeed, they will recommend you.  No doubt there!

Business Leaders understand and respect leadership

Business leaders are also surrounded by flesh-eating, fire-breathing competition, many of whom know and respect each other, even if at a distance!  They watch to see what works, what doesn’t, what helps, what doesn’t.  They are always learning and growing.

Not all business leaders lead the same way.  Not all business leaders lead well.  But all business leaders are leading someone and something.  And all business leaders have the opportunity to do things differently each and every day.  They must be nimble and quick to respond.

The process of leadership is not an easy task for some and it comes very naturally to others.  By definition, leadership is the process by which a person influences, guides, or directs others to accomplish an objective or a common goal.  Leaders are nurtured by mentors and nurture others.

If you are a leader in your chosen field and you lead well, you will automatically have a certain level of respect from others who are leaders in their chosen fields and lead well.  They understand what it takes to attain that level of leadership and maintain a leadership role.  They respect that drive, perseverance, and the moxie it takes.  They know that they know what they know and most of them know that they don’t know what you know.

What they want to know is how ‘what you know’ can benefit them and their business.  They want to know that you can do what you say you can do.  They want to believe in you.  If you deliver the goods, you win their respect.

To become a Business to Business Wellness/Fitness Leader you need education, practical experience, and the tools necessary to add to your already vast repertoire of Personal Training skills.  Then you must build your business, increase your following, and develop your niche to its maximum.  You can do all of these within the framework of your community…and with Greg Justice’s Corporate Boot Camp System.

Business Leaders belong to groups that support & increase their business

From the Chamber of Commerce to Industry Trade Associations, to fraternities and clubs, committees and board of directors, business leaders are involved and sought out at every turn.  When you become a part of key groups in your community you increase your business and personal exposure and multiply the opportunities available to you.

If you want honey, go where the bees are…or to a place that got the honey where the bees are.

 Success is contagious – you’ve got to be around people who have it to get it.  Go where they go and do what they do.  It’s called networking.  It works.

Why the time for on-site workplace fitness is NOW

Greg Justice’s Corporate Boot Camp System offers THE VERY BEST approach and implementation to Corporate Wellness success.  This #1 on-site workplace fitness program removes all barriers to exercise and generates motivation and participation by working people who would otherwise not meet their body’s daily exercise requirements.

Regular exercise is one of the body’s most primary needs, the lack of which contributes to 70% of the deaths each day in America.  It is one of the most misunderstood and taken-for-granted activities in the world.  You know this, but you must communicate it…70% of deaths each day could be prevented.

As the Corporate Boot Camp becomes more common in the workplace, a definite shift in preventable deaths will be noticeable in all data, across all categories.  With the headlines screaming daily about the sorry state of health in America, the move away from managed care of preventable chronic illness to proactive prevention will include on-site workplace fitness programs for these simple reasons:

On-Site Workplace Fitness…

Overcomes the Three Most Common Barriers to Exercise – Time, Money and Location

Timely – No time taken from work, family, or social life, removing the #1 barrier/excuse for exercise.

Convenient – 30 minute full body workout sessions fit into everybody’s schedule, during the work day, no travel required, no workplace interruption.

Motivating – Peer support, group enthusiasm, and healthy peer competition energize the employees to participate consistently and finish strong every day.

Scientific Evidence-Based – Creating muscle confusion at each individual’s maximum intensity with the added psychological benefit of audio interval cuing, and using high intensity interval training in circuits that progress the moves, healthy results are guaranteed.

Effective at Every Fitness Level – From de-conditioned novice to fit athlete, Greg Justice’s Corporate Boot Camp System moves the Corporate Wellness program into overdrive with participation and results.

Workplace Wellness Involvement – Providing the opportunity for involvement along with education and information increases the likelihood of participation, this, in turn increases healthy results for both employees and businesses.

When combined with proper nutrition, the on-site workplace exercise program completes the two key elements to a successful rate of return on investment which every business that implements a wellness program is seeking.   It is fun, and it works.

The major differences between corporate boot camps & regular boot camps

The Paying Client

- Regular boot camp clients pay from their own pockets. They have to budget and assess the value of what they are getting and what else they want. Sometimes your boot camp is competing with mortgage payments and utility bills, sometimes with vacations and family member needs. The personal budget is usually a lot tighter than a corporate budget.

- The corporate client who values wellness will pay part or all of the boot camp fees.  They have a budget for employee programs and benefits.    The corporate client has some government and insurance perks that they can realize if they establish a program.  A tipping point for the corporate client is how well you show the value, in bottom line dollars that corporations reap from their boot camps.

- Most of our corporate accounts have an agreement where the company will pay for the program when the employee achieves measurable results – if the employee doesn’t achieve measurable results, or doesn’t show up, the employee must pay for it.

The Exercising Client

 - Regular boot camp clients are just exercising for themselves, usually. They know what they want to achieve and they are working toward a fitness goal. They made the decision to join your boot camp based on their individual needs and their knowledge of those needs, as well as their desire to meet those needs.

 - The corporate exercising client on the other hand, has usually been given a choice. If they join the boot camp, there is usually a reduction in their insurance premiums or co-pay.  They realize that their company values a healthy workforce, and they may feel that they have in a sense, been given an implied ultimatum. The company they work for is aware of poor lifestyle choices and poor health, and this company wants change.

- The company has taken a stand in favor of a healthier workplace and healthier employees. The employee has the choice to participate. If they see everyone else around them getting in better shape, having better health, better attendance, less tardiness, and more productivity… they may feel that they won’t “fit in” anymore, and they may even perceive their chance of promotion fading if they don’t get with the program.

- There is definitely more pressure for the corporate exerciser to participate than a regular boot camper. Their reasons for participating are different than regular boot campers. There are front line workers, management personnel, telemarketers, sales people, and janitors…all working together. It’s more personal than a regular boot camp because they see each other more frequently outside the boot camp setting.  They develop deeper relationships of camaraderie, friendly competition, enthusiasm and support for their fellow boot campers.

The Environment

- Regular boot camp clients can be as noisy as they want. There’s lots of whooping and hollering and a more boisterous atmosphere. They may wander in 15 minutes early and stay another 15 minutes or a half hour longer, talking with others or with you. These programs run 45 minutes, and hour, sometimes they last 2 hours. These people are more in a social frame of mind.

- Corporate boot camps must be quieter because others are still working, concentrating, talking on the phone just around the corner. These clients need to be in and out in a half hour. They usually have one hour for lunch – a half hour to workout and 15 minutes to get cleaned up and changed and 15 minutes to eat, and get back to their work station. Some sessions are held immediately after work and they want to get home to their family and dinner.  They do still have fun, yet they have a purpose and a time frame.

The Motivation

- Regular boot camp clients do need motivation. They came to you for a concrete reason. They want to lose a certain number of pounds. Or they want to get in shape or build more muscle tone, or lower their blood pressure and cholesterol. They know what they want. You just have to deliver it and keep them on track with their goals. They want you to deliver it. They expect you to deliver it.

- The corporate boot camp client (the business) also knows what they want in their employee’s health and performance and they expect you to deliver it. The corporate boot camp exerciser (employee) may or may not know what they want or need. Some will feel pressured and just want to get thru the time without expending much effort. Others will be aware of what their health issues are and know what they want their bodies to look and feel like. Those individuals will be more like regular boot campers. The pressured individuals will have to be helped along and encouraged a bit more.

Another factor in motivation – there may be less motivation when the thing you are doing is not being paid out of your own pocket and the employee must view the corporate boot camp as an employee benefit.

The Perseverance

- The regular boot camp client may not know many of the people participating in their boot camp. They may build bonds and friendships during the boot camp, some will not. They leave afterwards and all go their separate ways, back into their lives.

- The corporate boot camp client knows who almost everyone is that they are exercising with. They are more conscious of their body, their effort and/or strain, their abilities. They see these people on an almost daily basis. When they are seeing good progress they will gain more confidence. Peers at work tend to support and encourage each other, applaud the efforts, and build stronger working relationships. They are all in this boat together with more, or less, a common goal – keeping their boss happy and showing definitive results and positive changes in their health and their bodies. They all go back to work together, after their program.

The Pay Off

- The regular boot camp client reaches their goal – the reason they came to boot camp in the first place. Now you can set another goal with them to help them reach higher. You can reinforce the value of what they received.

 - The corporate boot camp client who shows results usually gets more than just the benefits of the results. Their insurance premiums or co-pays may decrease; any bonuses or other perks that have been established by the company are theirs. The feeling of better job security is tangible because they are more productive and have more energy. They have more confidence and stature with their peers, bosses, employees, at work. They have achieved in more areas than regular boot campers, usually without having to pay for it.
The benefits of Greg Justice’s Corporate Boot Camp System 

As our world suffers the ill effects of sedentary lifestyles, poor nutrition, and a heavy reliance on medical management of chronic illness, Personal Trainers are in a perfect position to capture and grow a sustaining business profit center with Greg Justice’s Corporate Boot Camp System. 

You are invited to participate in this ground breaking, barrier busting corporate wellness reform and become the wellness leader in your community.

Join today, start today. Click here: CorpBootcampSystem

If you love bodyweight workouts and bootcamp programs, I’m going to
give you a NO-equipment, bodyweight-only 5 minute circuit you can do
anytime, literally anywhere. It’s perfect for your bootcamp classes.

It’s perfect and doesn’t require you to haul around any bulky
equipment around to your sessions.

- Do each exercise for 30 seconds.
- Do NOT rest between exercises.
- At the end of the circuit, rest 30 seconds before repeating one
more time.

1A) Spiderman Climb or Spiderman Pushup
1B) Side Plank (30 seconds per side)
1C) Cross-Body Mountain Climber

Keep those abs “braced” and have FUN!

And don’t forget, if you are running bootcamps, make it FUN and
always, always, ALWAYS “Bring the Energy!”.

For more NO-equipment, bodyweight only ab circuits and bootcamp
workouts, grab the Complete TT Trainer Package here =>
http://georgettepann.com/TTCompleteTrainerPack

The Dark Side of Fitness Boot Camps

Avoid these 8 Mistakes to Ensure Satisfied Customers and Maximum Profits

Everyone wants their fitness boot camp to be successful and profitable. But there are some mistakes frequently made by trainers that sap the life and profit from an otherwise excellent program. Avoid these eight mistakes to make the most out of your boot camp:

 When you are thinking of starting a camp or group training you must plan well enough in advance.Even though you may have the best bootcamp starter kit on the planet,like Sure Victory 8-)  http://thefitnessbootcamp.com  you still need to do your own planning…here are the specifics:

Who -who are you targeting? woman?,athletes? baby boomers? etc
Where- where are you holding your camp? indoors? outdoors? You need to find a place!
If its a park…do you have permission from local parks and recreation?

If it’s indoor have you secured a spot?-yoga studio,gymnastic center,martial arts studio,church basement,your back yard..etc

When- what times are your camps and what days are your camps. Are they 3 x’s a week? 2 x’s a week? Are they 6 AM or 6 PM?
How Much- what are you going to charge? you must charge enough to be profitable and competitive in your area.

Do you have your workouts planned? See number 2 below
Now you can start marketing…and putting your business model or bootcamp kit into practice.

2. Not planning your next session before your current one starts

Do you have your workouts planned? This is my suggestion -plan at least a month of workouts in advance if not two months,written out ..meaning on paper.:) Do not wing it.

If you run your boot camps in sessions, like a four-week boot camp for example, you should have the next month session scheduled and planned before the current one starts. This way your bootcampers know what to look forward to, which increases retention rates.But more importantly,You will also feel more prepared and ready especially if you are new to group training. I recommend new trainers to have a month or two of workouts pre written even just to use as a guide. http://fitnessbootcampworkout.com

3.. Failure to promote your boot camp often and regularly and far enough in advance

Running your ad once or only a week ahead of your next boot camp or sending out one round of flyers or postcards is not marketing. It is a waste of money. Your prospects need to see your promotions three to five times before they begin to notice you. Send out marketing regularly and often. Start marketing four to six weeks before your boot camp begins.

4. No back-up plan

What happens when your outdoor boot camp gets cancelled by inclement weather? What if you’re too sick to show up yourself? Do you have a back-up location? Can you get someone else to run your camp? Do you have a plan to make up cancelled classes? How do you contact bootcampers to let them know what’s going on?

5. Failing to evaluate customers’ fitness and help them set goals and objectives

If you can’t show customers how their fitness and health have improved by attending your boot camps, retention rates will be low. Measure customer fitness at least once a month and help them establish fitness goals so you can show them the success they’re experiencing.

6. Not having a niche or Unique Selling Proposition that makes your boot camp stand out in marketing

Give your boot camp a personality that is memorable or specialize in a certain type of exercise, like TRX system workouts or circuit training. Or specialize in boot camps for certain goals or sports, like a bridal boot camp or runners’ boot camp. Find a way to differentiate your program from other fitness programs and stand out.

7. Nothing to sell satisfied customers besides the next session

There’s no bigger waste than a satisfied customer with nothing else to buy. Always have something else to sell besides the next session. Here are some suggestions:

• T-shirts, water bottles and related items with your logo and boot camp name
• Books or journals—either your own, even if it’s a hardcopy of your eBook, or some you recommend (but be sure you buy them at wholesale prices).Blank journals are
  another excellent choice at low cost.
• Training gear, like TRX systems or exercise mats or resistance bands, they can use at home
• Individualized personal training sessions that “fit” the customer’s goals better
• Bottled water and meal replacement bars for use during or after class

If your boot camps are at your personal studio or gym, have a store or table of items for sale. If your boot camps take place in a park or other outdoor setting, take along a crate of merchandise and let customers know what’s available.

8. Not locking in your location for at least a year

If you don’t hold boot camps in your own gym or studio, make sure your location is available and dedicated to your boot camps for at least a year. Having to move your boot camp because the location is being used by someone else is unprofessional and will diminish your reputation among customers.

Bottom line is know matter what bootcamp business model you have or purchase ..If YOU don’t plan ..you will fail. No bootcamp product or workout program or any other magic will get your camps running and packed….if you do not plan ahead.

About the Author

Georgette Pann: owner of NutriFitness LLC. http://thenutrifitness.com She has 20+ years experience in the Health and Fitness field with expertise in fitness bootcamps.She is author and creator of the best selling “Sure Victory Fitness Bootcamp Kit” at http://thefitnessbootcamp.com and The Fitness Bootcamp Inner Circle community for fitness bootcamp trainers at http://thefitnessbootcampinnercircle.com

Ans co creator of Sure Results:The Ultimate Book Of Boot Camp Workouts http://fitnessbootcampworkout.com and Customized Fitness Bootcamp Marketing Materials at http://fitnessbootcampmarketing.com

Personal Trainers: The How and Why of Automated Billing

A special guest post by Super-Trainer.com editor Kaiser Serajuddin

Training is easy and fun; there are just a few things that suck about it. Here are a few of them: clients getting flaky in their session scheduling, clients not sticking to their programs, tracking and processing payments, and possibly the worst of all is this one …

Being stuck in day to day, hourly training when you’ve reached a point in your career when you’re ready to take a leadership role in the business, and teach other trainers to do the training for you. All of that sucks, but there’s one magic bullet that can help you with every one. There’s only on catch: it’s not for trainers still stuck in an employee, servant, or timid mind-set …

It’s automated billing. Automated billing, also known as EFT, is something talked about frequently in the personal training industry today, but I think that most independent trainers aren’t doing enough of it or doing it right. For that reason, I think it deserves a whole article, not just going into the how to implement it more effectively, but also to talk about why.

The way most people think of EFT is just splitting up a large six or twelve-month training program into smaller monthly payments, kind of the way we all did when we had to do our hard time working at a big box health club. But EFT can be something completely different. Do you know the continuity programs you hear about in the online world? Well fitness services are the ultimate continuity product. Once you get clients started, as any experienced trainer will tell you, it’s hard to get them to stop. Automating the billing process is the last step in systemizing the income side of it, and the benefits of doing it are tremendous.

Whether it’s personal training or boot camps, EFT can be a way to stabilize your month to month income, increase your gross revenue per client, and increase clients’ adherence to their work-out programs. It’s a win for everyone, but best of all it’s a win for you. Your profit, which is what every small business owner should be focused on but rarely is, are what’s going to determine everything that happens to you, and EFT will up that significantly, guaranteed.

EFT is best and easiest to sell when it’s sold as part of a program, not just breaking up a large training package as most trainers use it. Here is how to get a client started: say that in the client consultation, you and your client have decided that their goal is to lose 30 pounds in as short a time as possible. If you talk to them about the expectation of how long it will take to lose that weight, an absolute best case scenario is it taking anywhere from12-15 weeks. This type of sale fits directly into the buying behavior of the population when it comes to health and fitness services.

You can tell the client that they can try your 12-session-a-month program, which is the best program to help achieve that goal, at say a cost of $847 a month. What you’ll do is put them on your automated billing program, and at the end of 10 weeks, you can assess whether or not they achieved their goal. If they did, you can put them on a maintenance routine, and if they didn’t, they can continue on the current program without any interruption to their work-out regimen.

Here’s where the continuity part kicks in: as we all know, clients very rarely follow our instructions strictly and usually don’t achieve their goals on time.  That’s fine; that’s just the way the world is, and if you’re planning to be in this business for a long time, you can’t let that bring you down.  The good news is that clients will rarely blame you for it.  Hey, if your clients were completely self-motivated and self-starters, they wouldn’t need you to begin with.  The result is the client gets to effortlessly maintain the vital fitness services which by this point they have begun to greatly enjoy, and you never have to give a thought to re-closing this client ever again.

The result is the client gets to effortlessly maintain the vital fitness services which by this point they have begun to greatly enjoy, and you never have to give a thought to re-closing this client ever again.
Another reason why automated billing is because it sets higher expectation and some accountability on the number of times they need to come in for per month. We all know that client cancellations will cut anywhere from 25% to 50% of your expected income. This system will stabilize your monthly income, and put the onus on the client to perform, and make them the one that suffers if they don’t. Sure a client may need to miss a session every now and then, and with advance notice, they can get those sessions rolled over into the next month. But if they stop showing up, they lose out. Being demanding of you clients in this way is the hallmark of a top consultant that values his/her work. It’s a sign of when you’ve made the move from being a servant and salesman in the big gym environment and have become the leader in your business. And especially once you’ve progressed to the owner/leadership role, it will create a way for you stabilize your revenue, bringing consistency to your employees as well.

However, not everything is so simple. Being demanding and forcing your client to adhere to your policy automated billing policy takes some balls. A lot of people don’t have these balls. They’ll let the client walk all over them and pay on whatever terms they want and come in however many times they want. It’s the courage to define the rules of playing the game that will separate the fitness business owner from every other independent trainer.

Another result of enrolling clients in an automated billing cycle is that it is a much easier sale to make. It takes personal training sales from the nerve wracking, flip them over, tie them down, used cars salesman type sales process that’s used to sell large 12 month packages, into a very smooth and easy enrollment that can be done through a simple consultation or after a small introductory training package. Buyer’s resistance is lessened because they can see the end of the tunnel by you talking about the workout program, and it plays directly into their psychology of seeking immediate and fast results. If you’re doing your job as a trainer, you know that once a client gets started, personal training becomes a part of their life and they tend to stay indefinitely.

If you question whether or not a client will stay on a high priced automated billing program month after month, realize that all of us is paying at least 6 to 12 automated billing payments every month for different expenses. Everything from your cell phone, your electric bill, your car payment, your insurance, your health insurance, your mortgage or rent; all involve unavoidable monthly payments of varying size. So once your client realizes the value of their training program and they get used to making the monthly payments, they just view them as another expense. This is assuming that you continue to deliver an outstanding training experience.
This is was just my pep talk to the many trainers who know of the value of EFT, but have still been on the fence about implementing it. But I know this for sure: once you do put it in place, you’ll never go back, and be kicking yourself for why you didn’t do it sooner.

Kaiser Serajuddin is the owner of GoHard! Personal Training in Queens New York. After operating the widest reaching training business in New York City’s history (with a full 42 locations), he consolidated his practice to run a smaller but highly profitable training business serving the most affluent residents of Queens New York. Kaiser is also the editor of the Online Fitness Business Magazine, Super-Trainer.com.

Do Your Clients Know How Much Work You Do?

 by Ben London

With the relentless over exposure different fitness industry training courses offer in the commercial media advertising how “easy” it is to own your own business in the industry, the general public could assume that you became accredited by simply attending an eight week course and voila, you’re a personal trainer or group fitness instructor.

You and I both know that statement couldn’t be farther from the truth, however it’s up to you to let your potential and existing clients understand that you are a fitness professional and not just another ‘qualified’ fitness instructor.

If you’re like most instructors, you’re constantly increasing your knowledge through workshops, books, seminars and other types of formal training.

You yourself are or were an athlete of some description or in the very least an avid gym goer. You are always up to date with new fitness equipment coming out, the latest fad diets and exercises via the internet, TV and magazines and you have probably tried most of the sports supplements on the market. So why should your personal training clients know that you do this?

Your clients are what we describe as general population and they see the same things on TV and hear the same things on the radio that we do. However most of the times don’t question it or at worst, they buy into it, even though the new ‘secret’ may be contradictory to their specific goals. You may even find that your clients, even though you have prepared a plan for them are sneaking these ‘magic pills’ that come around every other week.

How do you keep your personal training clients informed by what you’re doing?

Prepare a monthly newsletter for your clients detailing what you have done, observed or leared over the past period and explain how this could benefit or not benefit them. For example; you took a personal training workshop on core exercise.

This is going to benefit your clients this way because you are going to initiate some of the exercises into their revised programs. Or, you saw a new easy results promising product in the supermarket and after some research this is why it won’t or could be of assistance to your clients. The newsletter doesn’t have to be a full colour glossy publication, just a short, point form information sheet.

Whether they read it or not is up to them, though I guarantee it will improve your value, your business and you will stand out from your competition.

Something so simple to produce, with information you will already have floating around your head, keeps your personal training clients involved, informed and most importantly, coming back.

Ben

Ben London is the author of the popular personal training and fitness marketing blog; My Business Is Fitness.com. Ben specializes in innovative marketing and promotion ideas as well as offering effective solutions for utilizing social media to develop fitness businesses based on 15 years experience within the industry.http://mybusinessisfitness.com

For your FREE fitness business assessment and consultation, contact
Ben@My BusinessIsFitness.com

Ways To Make Fitness Fun For Adults

 by Scott York

A lady called me this week to inquire about joining my fitness boot camp.

I asked her a couple of health and fitness related questions and then I sat back and just listened.

I listened to her “pain”.

I hear it all the time.  And I bet you do too.

Stuff like:

“I don’t enjoy exercise.”

“It seems like it just gets harder and harder as I get older.”

“Not only is it painful, but due to my increased responsibilities, I just can’t find the time.” 

I asked her if she had kids.

She said, “Yes, I have 2”.

 To which I said, “Have you ever noticed how children can exercise all day, and don’t seem to ever get tired?

 Think back to your own childhood and you can probably recall how you fell off of your bike (or skateboard or rollerblades) or played tackle the man with the ball (football) or played hide and seek or climbed tall trees…all of this in one day…and still never seemed to get tired!

We were children and we didn’t realize that we were exercising. 

Our parents didn’t tell us to “Go outside and exercise!”

 They said “Go outside and PLAY!”

 That sounds pretty good to a kid.

 And, I’ve found that it sounds pretty good to an adult, too.

 With the right framework, it’s easy to play and, at the same time, practice  good fitness habits – all while having a great time. 

 That’s the answer that I think many adults are looking for. 

If fitness were fun, many more people would exercise and they would do it more often.

Why?

Because everyone likes to have fun, right?

Here’s an “ah ha” question to ask that potential boot camper who’s not sure if your boot camp program is right for them.

Ask them:

 “At what point in your life were you in your best shape?”

Most people will pause and then say in their teens or early 20’s.

Let them talk – telling you about how much activity they did.

Don’t interrupt – they’re on a roll.

Soon, the light bulb will come on in their heads and they will understand why you asked them that question.

But if they don’t get it, tell them that maybe they were in their best shape in their teens and/or early 20’s because in your teens you had P.E. class, basket ball, volley ball, foot ball, cheer leading, impromptu fitness games with your friends on the weekend, etc.

In my 20’s we used to head out to the park on Saturdays and play tackle football for a few hours.

We looked forward to it all week – trash talking, inviting our friends and planning the refreshments.

It was fun.

It was a party.

Here are some great ways to create a “fun factor” in your boot camp or group training:

1. Play A Warm Up Game Consistently in Your Fitness Boot Camp.

I’ve found that if I don’t play some sort of game for a few days, my boot campers start requesting them.  They wonder why we haven’t played something recently.

It’s also a great way to engage people, get them laughing, wake them up (if it’s early) and set the stage for the rest of the class.

2. End The Main Workout With a Game.

We work out hard.  But we also play hard.  In fact, a lot of times, I will divide the group into teams, we’ll do the main workout and then we end it with a team game like “Cone Collection” or “Trash”.  They know that if they have to keep up during the main workout because the main workout leads into a game like “Trash” they’re going to push a little harder than they might normally.  They don’t want to be on the losing side.

3. Create Fitness Challenges

Want to have some serious fun and really encourage your group to lose weight and improve their fitness levels? 

Every 8 weeks create a new “Fitness Challenge”.

The advantages are numerous.  This is one of the reasons my own boot camp continues to sell out.

Every 8 weeks, we have a new Fitness Challenge.

Our current challenge is to:  Run 1/3 mile and then do: 5 Double Unders, 5 Clapping Push Ups, 5 Burpees and 5 Squat Jumps.

This is a timed challenge and it takes them anywhere from 3 – 5 minutes to complete.  We do it once a week as a group.  I time them and they shout out “Done” when they are finished.

I call out the time and they write down their time on a piece of paper which I take with me.

Once a week, I email every one the updated spreadsheet showing their current results.

I offer encouragement and support.

I throw in some inspirational quotes.

I offer nutritional tips.

The actual spreadsheet is public in which they can all see their own as well as each other’s time.

Their goal is get the best time that they can in 8 weeks.

This is what separates boot camps from gym’s like Golds, 24 Hour Fitness, etc.

There’s a goal.  There’s community.  There are these weekly emails just to my enrolled boot campers – not to my email list.

Everyone can see what everyone else is doing on that spreadsheet.

Yes, I’ve lost some boot campers because of this BUT I’VE REPLACED THEM WITH  MORE MOTIVATED ENTHUSIASTIC PEOPLE!

Who then bring in more enthusiastic people.

And because it’s an 8 week fitness challenge, most people will stick it out for 8 weeks and by doing so they will get amazing results – physically and mentally!

And they will come back for the next 8 week challenge.

 These are just some of the ways that can make fitness fun again.  With our boot camps and group training programs, we are in a perfect position to do so.

I’m sure if you think back to when you were a child, you can come up with several more ways!

-   Scott York, NASM-CPT

http://georgettepann.com/fitgames

And speaking of fun, don’t forget to prepare your boot campers for the main workout by using one of the 51 + games in the best selling eBook, “Fitness Games!”

If you haven’t gotten “Fitness Games” yet, you’ll kick yourself for not having bought it sooner. http://georgettepann.com/fitgames

When you add up all of the games and valuable bonuses and what they can do for your boot camp business, you’ll realize that for the cost of a fraction of what you probably charge for 1 person to attend your boot camp – it’s a no brainer! http://georgettepann.com/fitgames

You can download the report with the link below.

no opt in required:) just go to :

Fitness Testimonials: Get More Persuasive Testimonials For Your Bootcamp Now

Creating Successful Fitness Bootcamps
by Josh Henkin in Ultimate Sandbag Training Blog

The industry is evolving, partly due to the problems in the economy and partly because even the best coaches can wear down after years of working very long hours. That is why group based fitness programs are growing and growing. Think of it as a win-win situation for both clients and coach. Let’s face it the more times people can have contact time with their coach the better results they should attain. However, often finances can be a big obstacle for people to actually achieve this. Yet, better results not only are the goal of every person, it helps both with the inspiration with the individual and the business of the coach.

Enough talk! I pulled an expert, Troy Anderson, in to help with how to create and make really amazing fitness bootcamps. Watch these two videos now!

How to Start

Effective Bootcamps in Action

Josh Henkin – Strength Coach, Josh Henkin, is the creator of the Ultimate Sandbag and L.I.F.T. training certification. He has lectured at national and international conferences.

Camo Sandbags Dvd’s and programs http://tinyurl.com/5f38jw

New and improvedTRX Pro Pack.! http://budurl.com/theTRX

Athletic Bootcamp Kit http://athleticbootcamps.com

Sure Victory Bootcamp Kit http://thefitnessbootcamp.com

The Fourth of July weekend is finally here.  And amidst the parades and fireworks, I’m celebrating with a weekend “Declare Your Fitness Business Independence” sale that will save you up to 40% on some of my most popular products.

The sale only lasts until midnight on July 4th — so don’t delay.

Here’s the website where you can claim your savings:

  http://georgettepann.com/sale  

This is a great opportunity to grab some of my most popular fitness bootcamp business building courses at big savings — all to help you make more progress on the road to your financial independence.

    All the best,
Georgette Pann

P.S. Remember, the “Declare Your Fitness Business Independence”sale ends at midnight on July 4th.  So claim your huge savings now by going to:

http://georgettepann.com/sale

By Jim O’Connor

Most personal trainers fail because they simply fail to have a fitness marketing plan. If you are a fitness professional, and do not have a written marketing roadmap to profits, then you are making a big mistake!

The fact is most fitness pros are lost when it comes to the marketing, and sales of their services. Most professionals are never taught about marketing, let alone the importance of creating a well thought out fitness marketing plan. The failure of acquiring this mandatory roadmap leads many personal trainers to mediocre, or below average income. It doesn’t have to be this way! It shouldn’t be this way.

Marketing for fitness is the missing link for most passionate education based personal trainers. If a fitness pro wants to make more money, they should not run out, and get another certification, but, instead, invest time in understanding how to market a fitness business.

After the understanding is gained then it is important to create a well thought out, focused personal trainer sales and marketing roadmap.

The ability to attract new clients from marketing equals greater personal trainer income. However, why create a marketing plan for fitness? Isn’t knowing how to market all you need?

Reasons Why You Must Have A Personal Training Marketing Plan

1. To possess a well thought out action roadmap for acquiring new paying clients.

Instead of just flying by the seat of your pants it is always best to have a winning profit plan to increase your personal training income. Being prepared is much better than not! We write exercise plans (programs) for our clients. Right? Then why wouldn’t we write fitness marketing plans to help us generate more income?

Following a clearly focused roadmap to training riches is the best way to go! Just as in an exercise program you will have a clear, focused direction to follow.

2. You take a close look at how you stack up in relation to your competition.

By planning you will be aware of what is clearly going on in your market. What services do your competitors offer? How are yours better? What can you do that your competitor doesn’t in order to gain market share?

These are just a few of the many questions you will have the opportunity to answer. Without a marketing plan for fitness you probably wouldn’t be thinking about these important questions.

3. Having a written training roadmap makes it real.

If it is written down on paper, and you can see it, then it is real. You are preparing for your success, not just wishing, or hoping. Having a fitness marketing plan will give you extreme focus on what you need to accomplish.

4. Planning keeps you organized, and helps get things done.

Once you have your personal trainer marketing plan you will have action items placed on your calendar. Success is all about a roadmap powered by action. Without action your fitness profit plan will never succeed.

5. Increased risk of personal training business failure by not having a roadmap to riches.

There are many stats showing a marketing plan increases a businesses odds of success. Why not do whatever you can to increase your chance of success?

I can not stress enough how important it is for a personal trainer of any level to have a well thought out, focused fitness marketing plan. Your overall success, and profitability will depend upon it. Do not make the same silly mistake that other trainers make. Plan for your personal trainer success today!

Jim O’Connor, A Beverly Hills celebrity fitness consultant, has conducted thousands of personal fitness consultations with celebrities, business executives, and highly motivated individuals throughout Los Angeles. He is the Chief Exercise Physiologist for Wellness WORD, LLC, a health, fitness, and nutrition promotion company.