Patterns On How People Search For A Personal Trainer And Fitness Information (and what you can do about it)

Special guest article by Kaiser Serajuddin of Super-Trainer.com.

The internet’s strange in that you can express desires that you can’t or wouldn’t admit to anyone else, anywhere else.  Google has become everyone’s best friend.

This matters because we can get accurate and almost real time data about what’s going on in the general population’s heads at any given time.  It’s a really unique look into what people are thinking and what they’re looking for, and if it applies to what you’re providing (ie personal training and fitness information), you’d be real smart to jump in front of it.

A book I read last year that specifically talked about these search patterns and how they relate to people’s weight loss goals was CLICK: What Millions of People Do Online And Why It Matters, by Bill Tancer.  The book had an entire chapter devoted to how the populations weight loss ambitions are played out online through their search patters, and the info may be useful to you.

With Personal Training and fitness in particular, here’s some of the data:

For a brief period of time, four days at the beginning of the New Year to be exact, there is a surge in weight loss and fitness interest (and coincidentally, online and search engine marketing.).  Estimates are that between 40-45%  of all Americans make New Year’s resolutions each year …

The book points out some of the psychological ramifications of this, but we won’t get into that here.  Of all the choices out there, I think us as trainers and ethical marketers are the only ones that really provide a meaningful service that can educate people and help them achieve real results.

What we can really take home from this is a piece of strategic info that serves, the fact that “the yearly pattern of visits to online dieting sites is one of the most predictable in the realm of all Internet behavior. “

That only doesn’t apply to January 1st, but the period we’re in NOW too:

In fact, by charting dieting and bikini searches together, we can see that we’re thinking in advance, as early as March and April of each ear, before the need arises for swimwear, with bikini search acting as a great proxy for swimsuit interest, which begins in lat May and ends in the August time frame.

The graphs they showed in the book showed a search trend not quite as high as the four day peak in searches after New Years, but more prolonged, lasting for several months.  For that reason it appears that the window of opportunity to take advantage of the business around this time is more prolonged (a period we’re in now by the way).

And in case you were wondering when to cut back your advertising dollars and marketing efforts, that would be leading up to and on Thanksgiving Day.  That’s the lowest point of the year when it comes to people’s searches for nutritional guidance (but probably the time they need it the most).

What’s important about this info isn’t just that people are going online to get info about health and fitness.  It’s that these numbers reflect what the population as a whole is thiking in general.  It’s a look into their brains in a way that you wouldn’t get as accurately on a survey form. 

You can use this info when you’re presenting a deal to a potential joint venture partner whether it’s off-line (partnering with a gym or other business for a promotion) or online (creating a program and working on releasing it to a wide audience specifically when people are searching for it).

Whether it’s online or off, knowing when people are looking for what you’re selling is vital to getting the best results out of the time, effort, and money you’re putting in to getting new business.

I hope you enjoyed that because I really did.  It perfectly crystallized a trend I’ve noticed since I first got into fitness, but I never heard it talked about as plainly as that.  We are officially full into the busiest time of the year for fitness services, so if you haven’t looked to aggressively recruit new clients, now is the time to do it.

Also check out Kaisers entire blog including this one:)
http://super-trainer.com/are-bootcamps-really-a-good-idea/

FOR IMMEDIATE RELEASE

Name: Georgette Pann

Email: nutrifit@georgettepann.com

Business: Sure Victory Bootcamp

URL: facebook.com/surevictorybootcamp

Sure Victory Bootcamp Utilizes Fan Page Welcome Page to Better Serve Clients and Increase Effectiveness of Facebook Marketing

Georgette Pann, owner of Sure Victory Bootcamp, a business tailored to help fitness professionals increase their client base and income, certainly knows a thing or two about marketing. Her fitness bootcamp training programs and Fit Over 40 fitness philosophy (Georgette was recently featured in a book by Tom Venuto of the same name) have made Georgette a household name in the world of fitness. She has authored many resource articles on the subject of training and staying in shape, competed in physique competitions, and has clients from all parts of the globe seeking her knowledge on the subject of health and fitness.

Her most recent foray into online marketing includes Facebook Fan Pages and utilizing the ability to include  a feature rich welcome page (often called LANDING PAGES) to head her Facebook Fan Page marketing campaign. With the help of a company called Fan Page Solutions (www.fanpagesolutions.com) Sure Victory Fitness can now offer visitors to the fan page a free 7 day e-course as well as other tools and resources to help fitness professionals build their business.

“I was so happy to have found a service like Fan Page Solutions because now when a new visitor hits my fan page, they can find out exactly what it is that my company does, and if they like, they can opt-in to receive free resources that I provide. This will allow me to follow up with them at a later time. Generating new prospects is exactly what having a fan page is all about and with the addition of a professional welcome page from Fan Page solutions, my marketing efforts on Facebook are intensified.” Georgette Pann, owner of Sure Victory Bootcamp.

Sure Victory Bootcamp’s fan page offers a meeting place of sorts for fitness professionals to discuss ideas and help each other build their business. Georgette is often on hand to answer questions and interact with her fans.

For more information about Sure Victory Bootcamp, visit www.facebook.com/surevictorybootcamp or call owner Georgette Pann directly at 570-457-0799

For more information about Fan Page Solutions, visit www.FanPageSolutions.com

###

Name: Georgette Pann

Email: nutrifit@georgettepann.com

Business: Sure Victory Bootcamp

URL: facebook.com/surevictorybootcamp

Today several businesses are going for internet promotion strategies so that they can drive large audiences towards their business. To boost up your sales and also earn good profits it is important that you select the best methods which may be helpful in promoting your business, brand, products and other services which you may be offering. Audio marketing is a subdivision of internet marketing which is being utilized by many businesses. With audio marketing your firm will not only grow but will also be able to earn higher level of profits.

Too many techniques are introduced which will be helpful for you to add audio marketing into your web promotion strategies. Audio marketing is highly effective and a good alternative for marketing your business products or services. Yet there are a lot of marketers who are of the opinion that video marketing is better and beneficial than audio marketing. In case you want to know how to inculcate audio marketing in your web marketing campaign you need to go on reading.

To get high result and have a database of prospects one thing that you can make use of is audio. The marketing plan that you have will work out best for you only when you have good visitors and so you need to make sure that you have a good list of prospects. If you are targeting the wrong people with the best marketing plan, you’ll fail. Once you have a quality compilation of prospects via email you can send them a recording of introduction as well as promotional speech. Instead of having much content on the page for promoting this can be a great alternative. Recording need not be big that is in few minutes, it can only be in seconds and it will be able to serve your purpose.

You will be able to get great response from the audience if you select giving out audio clips or ebook to the online visitors. These e-books in audio format can be distributed on the web as freebies or then can be economically priced and then sold. The audiences will feel that you organization is well known and that will enhance the reputation of the organization. By implementing this generating good profit from higher sales is possible. Efficient audio promotions can help you to raise the requirement of your offerings if your offerings are not in much demand.

You can also use audios as a promotional tactic in the commenting part of your website. The audio testimonies are much better than and also will have more effect than the written testimonies. Thus, you will be enabled to grab trust of the prospects by which you can generate more prospects.

Every organization can go for audio marketing as it is advantageous to all. Irrespective of the results you expect or the level you want to achieve audio marketing that is efficient enough will help you to gain the results for which you always struggled. Opting for an expert is a great idea in case you do not have a thorough idea about audio marketing.

I have used audio promotions for my online marketing san francisco business but it can also work an auto glass replacement business.

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Hot off the heels of the successful release of Rapid Fat Loss Cardio for fitness enthusiasts, the creators of Workout Muse have launched their second product geared to fitness professionals called Workout Muse Pro BJ Gaddour, CSCS, Co-Creator and Fitness Director for Workout Muse, claims Workout Muse Pro will open up the doors for unlimited moneymaking potential for fitness professionals. The way Gaddour says Workout Muse Pro will do this is to once and for all eliminate the annoying hindrances that fitness trainers face when trying to train groups with time-based interval training protocols.

According to Gaddour, he left the world of one-on-one training and entered group training to help more people while increasing his earning potential. As a fat loss expert, he knew that they best way to train his clients was through interval training. However, once he began, he realized that training groups came with a new set of challenges. He often had a difficult time giving individual attention to his clients because he had to pay attention to his watch in order to keep track of the intervals. When he did get caught up with a client, he would lose track of time and either overwork his clients or allow for too much rest. Sessions would sometimes run a little longer than they should and as a result the flow of the workouts would be negatively affected. As his classes became more popular, the challenge only became greater. He had always thought to himself that his sessions would run much more smoothly if he could just pop in a CD with music that was pre-timed to the prescribed intervals that he wanted his clients to train to. Not to mention, he wanted this for his own personal workout as well. He finally decided to stop thinking about it and found Workout Muse Co-Creator and Head Sound Designer, Topher Farrell, to get the job done.

[b]Workout Muse Pro is a compilation of custom audio interval training mp3 soundtracks made specifically to automate large group workouts for fitness boot camp instructors. It consists of Gaddour’s “Rapid Fat Loss Boot Camp System” E-Book and the corresponding “Top Six Rapid Fat Loss Boot Camp Workouts” to provide the ultimate turnkey digital training system for group exercise classes. [/b]The ability to plug in different movements in each workout provides unlimited variety for an instructor. This is no cookie-cutter program as boot camp instructors can also maintain their training personality by utilizing their exercises and training tools of choice. Most importantly, the soundtracks free the instructor to focus on coaching and supervising their clients rather than serving as a useless human stopwatch. This will allow the trainer to train an unlimited amount of people per session and skyrocket their earning potential!

As for the meat and potatoes of Workout Muse Pro, the music, six complete custom workout soundtracks are provided. The soundtracks range from the classic fat-burning 20/10 Tabatas to the monster 50/10 five-exercise circuit. The tracks include brief instructions in the beginning, countdowns and updates for each interval, and heart pumping music to take your clients’ workouts to the next level. Topher Farrell harnesses the power of sound and music to literally drive your boot camp workouts to reach a level of intensity only attainable with the tempo provided in the music.

The cost of the entire Rapid Fat Loss Boot Camp System is $99.99, although Gaddour points out that if you follow the boot camp system, you’ll be able to recoup your initial financial investment and more after only one training session. Imagine, being able to hold classes as large as you want, without having to cap how much you make on the hour! I have to admit, this product really does make a group workout seamless from beginning to end. It adds a unique and professional touch from a sound design perspective and also a training perspective. After all, how many trainers come to a workout with customized soundtracks for their clients? In fact, I can’t think of why any trainer who uses intervals wouldn’t at least give this product a try. Not only do I use it to raving reviews from my boot camps clients, but I “crank it” to these soundtracks for my own personal workouts. I definitely suggest you do jump on the Workout Muse Pro bandwagon, as this is the wave of future when it comes to interval training for boot camp workouts!

http://georgettepann.com/womuse

Beachbody is introducing a whole new concept in fitness and weight loss that is all about helping people get results at home. For Fitness Professionals, we bring a new business concept that can enhance your current business or career, and help you launch a much larger base of clients across the country. This is not a typical “job”, but an independent coaching opportunity that may offer you the flexibility to earn a great income without the hourly expectations of working for someone else.

What I hear when I talk to people who love working in the fitness industry is that they want to earn an income that pays beyond the “hourly rate” of personal training and group classes. What’s exciting is we’re offering a new approach.

Beachbody has designed a model of business that let’s fitness professionals do what they love, without being locking into hourly appointments; and build a team that generates a weekly income far beyond what they could earn in a gym setting. The Virtual Coaching concept is unique and no one has perfected it like Beachbody. Add to that the thousands of customers we connect to Coaches through our 90 million dollar television campaign, and we have a match made for success!

Our vision is simple and shared with almost every fitness enthusiast across the country. We want to change the trend of obesity and move to an American lifestyle of fitness. We have proven that people succeed when we make fitness fun, easy, and affordable. If you want to get a feel for our programs, products, success stories, and vision.

Please visit my coaching website at:
http://teambeachbody.com/nutrifitness

I would love to welcome you as a Coach on our team, and personally show you how you can build multiple streams of income doing what you love! Please Join Tom Perkins and I Thurs. Aug 28 at 2 PM EST http://instantteleseminar.com/?eventid=4059435

It would be great to know what you think, and talk more about this possibly being a fit for you.Send us your questions here: http://instantteleseminar.com/?eventid=4059435

Adapted from Guerrilla Marketing On The Internet by Mitch Meyerson, Jay Conrad Levinson and Mary Eule Scarborough

Mistake #1: Ready, Fire, Aim. Putting up a website with no planning

As any savvy small online business owner knows, it’s hard to get prospects interested enough to visit your website, so the last thing you want to do is disappoint them once they find you. Even worse, these website owners are not only missing golden opportunities, but they’re paying for services that are producing absolutely nothing.

Remember that it’s critically important to carefully plan every aspect of your website’s development – and all of your other Internet marketing efforts – before it goes live, as well as how it will be maintained and updated moving forward. Trust me, the moment you know where you’re going and how you’re going to get there you’ll feel a tremendous weight lifted off of your shoulders. And no matter where you are on the path, you can always move further along as long as you have the foresight to plan effectively first.

Mistake #2: Failing to research competitors and marketplace

It’s a great idea to take a look at the things you love to do most and see if there’s a way to turn those passions into viable products or services, but it’s not enough. If enough other people don’t share your enthusiasm and/or have no desire to purchase your products, you’re sunk. Additionally, it’s important to make sure the marketplace isn’t over saturated with competitors and you can create a unique niche that you can call your own.

And it always helps to check out your competitors – find out what they’re selling and how their websites, services, and prices compare with yours.

Go to Google and type in the same keywords you used in step one, see what you get, and visit several. As you’re looking the over jot down your answers to questions like:

How do their products and services compare with mine?
Are they priced similarly?
Do they have a wider, or narrower, selection?
What types of packages do they offer?
Then look for ways to make your site stand out by continuing to bore down into your niche for products that appeal to the same target market (your target audience size will be smaller, but you’ll attract more qualified prospects) or uncover unfulfilled needs.

Mistake #3: Developing websites that are poorly designed and difficult to navigate.

Online consumer research studies confirm that when visitors land on a website they experience “stay” or “go” moments within the first ten seconds. If it looks unprofessional or hard to use, they leave – and usually won’t be back. In other words, your target audience will judge you, your products and services, and company, in a snap and you’re likely to get only one chance to impress them.

Given this, all website owners should be doing everything they can to ensure that their online visitors are blown over by their website’s look, feel, and navigability. Unfortunately, however, this is often not the case at all. Instead, quite a few shortsighted entrepreneurs underestimate the negative impact of poorly written copy, amateurish design, and convoluted navigation.

Don’t annoy, or worse yet alienate, prospective customers because your cousin’s friend’s aunt’s next-door neighbor’s brother, the carpenter, volunteers to design your website on the cheap.

Mistake #4: Failing to Build Permission-Based Email Marketing Lists

If ask any successful Internet guerrilla marketer this question, “What is the holy grail of online marketing?” they’ll tell you it’s their email list. Regardless of whether they’re selling packaged products, giving away free information, or anything else in between, they will all be focused on obtaining their website’s visitors’ names and email addresses. Why? Because people who “opt in” have essentially given them permission to send them promotional emails and/or other information.

One of the reasons for this is that they erroneously believe that marketing is a “one-shot” transaction, so focus their efforts on making immediate sales, instead of using a sounder, relationship-building model.

Because Internet marketing is a lot like building a personal relationship – it takes time, effort and commitment to develop lasting bonds. In order to accomplish this you’ll need to create a system that leads your prospects down a comfortable and natural path to the first sale and many more after that. So, unless you sell “impulse-buy” products or your target audience is pre-sold before landing on your site – the two exceptions to this rule of thumb – we strongly encourage you to use a “marketing funnel” approach. This solid strategy works because it addresses two fundamental human psyche laws; consumers are more apt to purchase products and services from people and companies they know, like, and trust and it is more effective and less expensive to get more out of existing customers than it is to attract new ones.

Mistake #5: No traffic generation strategy

Many entrepreneurs erroneously believe in that the famous phrase “build it and they will come,” applies to their websites. They’re wrong. If you want to get people to your site, you need to understand the basic laws and contributory principles that govern Internet traffic, and apply them.

Guerrillas understand that great marketing is a methodical and accountable process and there are no secret “tricks” that will effectively drive tons of qualified visitors to your website.

But for now, keep in mind two things:

1. You goal should be to entice the “right” people to your website, not just warm bodies.

2. The “right” people don’t visit your website by happenstance. They’ll get there because you developed a comprehensive plan and executed it using well-thought-out strategies and tactics.

To Download 20 Time Tested strategies to get traffic to your site visit:

http://www.masteringonlinemarketing.com/20TrafficTips.pdf

Wise Online Entrepreneurs know that the best selling products online are health products and health-related ebooks, books, tapes, newsletter subscriptions, etc.

Now World famous Dr. Suzanne Gudakunst has just released her latest “shocker!” that makes it possible for just about anyone to profit from this fact.

She’s making it possible for someone to get a fully-operational online “store” that specializes in “health-related” goods and services.

Literally now anyone can get a complete Internet “health” business in a box!

This complete website has a main product as well as up to 90 separate products that all center around breakthrough health products. And where YOU can earn some really HUGE CASH!

It seems that Dr. Suzanne has really done her homework (especially for YOUR benefit!)

First she correctly determined that according to Forrester Research (which is perhaps the most powerful & accurate online research database to date!) “health-related” products and information is by far the most sought after things anywhere online.

Nope! — Despite what you might have thought, “sex,” “porn,” and “UFOs” are NOT the most searched for items on the Internet (but “health stuff” is hands down!)

Second, Dr. Suzanne’s “Top Secret Fat Loss Secret” shook the entire World with its release recently – and she’s even made a special lead-capture page that you also get central to this amazing site!

Why is this important?

Simple: because Dr. Suzanne’s affiliates are making millions right now with what is perhaps one of ClickBank’s HOTTEST products (and this same product is the central seller at your new health e-Biz site!)

Third, the site you get also acts as a “database” that never stops growing so that you get 10,000’s of customers you can continue to sell to over and over again other things!

Why is this important?

Again, very simple: anyone who’s wise online knows that “backend” sales are chief to making long term and extra profits!

Dr. Suzanne’s NEW “[b]Health Biz In a Box” [/b]complete and fully-operational website you get for next to nothing contains an electronic “Automatic Sales Manager” (like a salesman robot – Ha!) built-in that works to upsell to your list over and over again so that you enjoy additional “automatic” income!

Fourth, Dr. Suzanne health-biz site also includes a complete health-related products Shopping Mall so that your site visitors stopping by are likely to buy at least 1 to up to 90 additional products creating instantly for you up to over a dozen other income streams!

This way you get the “most bang for your buck” so to speak!

As if all this weren’t enough, the fifth (and perhaps the very best) thing about this automatic seller is the tiny spokesmodel “Rachel” that literally walks out onto your Health-Biz site and guides your site visitors (like a tour guide) through your entire site and what it has to offer!

Dr. Suzanne carefully tested the site both WITH and WITHOUT “Rachel” and accurately determined that the addition of “Rachel” boosted sites sales by as much as 396% (meaning nearly 4 times as many sales!)

Dr. Suzanne believes that having the spokesmodel adds credibility as well as an informative approach to the site so that it generates a much higher “conversion-to-sales” ration at large.

And ALL these amazing features stand to make YOU very, very rich as you get all of them with your own “Health Biz In a Box” website!

If any of this floats your boat, then I highly recommend you get over to:

=>> http://tinyurl.com/62m3ts

…and because rumor has it that Dr. Suzanne may put a ceiling on the number of these Internet “health-biz” sites she’s giving out in order to avoid everyone having one and risking market saturation.

Already people securing theirs have had nothing but great things to say about this:

“I’m so happy with mine! … Having this site professionally set up by Dr. Suzanne’s Team for us was the greatest thing we ever did! … the site literally is just pouring money into our pockets even while we’re doing other things, vacationing, and even crashing out!”
-Cynthia Conrad, Atlanta, Georgia

“I never knew that making money online could be so easy!”
-Richard Bosworth, SLC, Utah

“Health stuff is the real way to make money online easily … everybody sooner or later has to have it!”
-Carla Dupree, Boise, Idaho

“I’m making about $6,000 a week with mine … and this after failing on the Net for nearly 10 years trying to sell everything else!”
-Jason Herman, San Dimas, CA

“$500 a day is what this biz is shoving in my pocket! I even went out of town for nearly two weeks and my health biz site completely ran itself!”
-Michael Sorbowski, Mason, Ohio

As you can see by these people’s comments, everyone grabbing their own automatic health-products Internet business is raking in the cash! (And now you can too!)

Just grab yours now simply by going to:

=>> http://tinyurl.com/62m3ts

I guess I should have added above that not only do you get all the things I’ve described thus far, but you also get professional customized set up at no extra charge!

That’s right! – Dr. Suzanne’s own Team of web experts actually build your “Health Biz” for you so you don’t have to!

They:

[b]- design your site
- put all the 90 income streams into place
- install the electronic sales manager for you
- add sharp selling graphics
- add powerful videos
- add several other webpages
- and a complete online shopping mall of health products![/b]
All so that you can earn big income online and while you sell product that help people and that you can be very proud to sell.

So all in all this is perhaps one of the BEST instant online ventures worth your time.

Get your now before the ceiling number is reached and maxed out…

=>> http://tinyurl.com/62m3ts

Small business owners often view marketing like a trip to the dentist — something that costs you an arm and a leg and that you just got to do every six months or so.

But when marketing is continuous and targeted rather than occasional and shotgun, business gets much easier. The rationale is simple: if prospects have a positive view of your products before they start shopping, you’re much closer to nailing a sale.

But sometimes even if small business owners are aware of this, economic slowdowns force them to do everything possible to reduce costs. They easily get intimidated by the numbers on the price tag for ongoing marketing. Marketing then comes to be seen as luxury only affordable to the Fortune 500 and uber-entrepreneur.

The truth is you don’t have to break the bank to market your business. Marketing can be free or at very little cost. Check out these ideas:

1. Internet, Internet, Internet. E-marketing is one of the most cost effective marketing strategies. If you don’t have a webpage yet, create one NOW. Millions of people search for local businesses on the Internet. Just remember to provide information that’s useful to the visitor in his decision-making. Also, use active social media, including online bulletin boards, social networking sites and popular blogs that are relevant to your business.

2. Let Your Story Be Heard. Editorial features are more credible to prospects than paid ads. To get coverage from the local media, such as the local newspaper, TV or radio stations, however, you need a fresh and newsworthy story. You need to target those messages to the appropriate media professional.

3. Encourage Referrals. Your customers are your best sales force and getting them to speak for you is extremely effective. Encourage satisfied customers to recommend you. This is an excellent way to increase your customer base. Consider a referral program that offers rewards like a discount, or give-aways to anyone who refers a successful sale. And don’t forget testimonials on webpages.

4. Stop Servicing Unprofitable Customers.[/b] It almost sounds too obvious to mention. But too often, the temptation of getting more business leads people to the mistake of increasing sales instead of boosting profits. But the fact is, 20% of your customer base is contributing 80% of total profit; 70% is breaking even; and 10% is costing you profit. If you stop marketing to unprofitable customers, you have more time and resources for customers who actually grow your business. So take a detailed look at your customers’ profile and then direct premium services and marketing to customers who count.

5. Make Efforts to Maintain Good Customer Relations[/b]. It costs a lot less to retain a customer than to acquire a new one. Use personalized e-mails to inform prospects/customers about your latest products/services and promotions, appreciate their business, send holiday greetings, and gather feedbacks. For a customer who suffered a bad experience, pick up the phone, apologize and ask if there’s anything you can do. Being kind to customers is the smartest low-cost marketing you can do.[b]