Facebook for Personal Trainer Sales
By Matt Wiencek
An extremely confident personal trainer friend of mine recently boasted to me about how many Facebook fans his PT Business has because he has hundreds of fans.
“How many of those fans live in your area?” I asked.
“Uhh, about 20% of them,” he said.
“Are your fans targeted prospects or are they random people?
“I don’t know” he replied.
Many personal trainers are focused on getting X amount of fans because it’s the “cool” thing to do and don’t care about getting fans that are real prospects. “Cool”, however, doesn’t translate into sales…
Build a Targeted Fan Base
The number of fans may give you an ego boost, but it means nothing if those fans don’t actually care about your business. To make targeted local fans “like” your Facebook page, offer something for free. For example, if you’re a personal trainer in Boston, give away free a free fitness analysis to Bostonians who are looking to increase their fitness.
You can do this and it would be of no cost to you. Just a little bit of time for one of you to sit down with someone to offer them help with their fitness program. You now have a fan base of people who are looking to increase their fitness in the Boston area. Of course, you can get untargeted fans, but keep in mind that 1 targeted fan is worth more than 1000 fans who have no interest in your products or services.
Don’t Be Overly Promotional
When people “like” something on Facebook, they expect that liked page to give them something of value in return. As a personal training business, you should post infrequent updates that give your followers some value. For example, if you have a Facebook page, post links to articles about body fat loss, workouts, nutrition and things of this nature. These are always better if you are the one that wrote them but it’s OK if you link it up to an author in the fitness community. Occasionally, post promotional articles of your business so you won’t annoy followers who already have cluttered news feeds.
Engage in Other Forms of Marketing
Facebook may be the “cool” thing to do, but rather than being the main source of your marketing efforts, make it compliment whatever marketing you already do. Build targeted traffic to your website (through SEO or PPC) and ask those targeted visitors to like you on the social networking site. Email marketing is without question the number one thing that all personal trainers should be doing and the email marketing we do can be directly linked to your Facebook page and any other social media outlets that you may have.
Ask your current clients to like you on Facebook so that they can receive a discount or freebie if you are offering something along those lines. Ask your friends to tell their friends to like your business on Facebook and place signs in your gym, advertising your Facebook presence.
Do you have a Facebook Fan Page for your Personal Training Business? Facebook is one of the most powerful marketing tools in 2012 and it’s free to use. The average person spends over 6 hours per week on Facebook alone! The problem is that most people don’t know how to turn Facebook posts into profits. Do you need some help with your social media marketing or any other type of marketing for that matter? Call me today and I would be more than happy to help you in any way that I can.
Committed to Excellence,
For those of you that are looking to get all of the tools needed to learn how to effectively market your business, personal trainer sales tools, promotional materials, premade newsletters and several other fitness business essentials please check out www.primetimetrainer.com. Matt’s all inclusive “business in a box” Primetime Trainer Kit is an invaluable asset to any personal trainer’s business success and I would highly recommend you invest in it today. While at www.primetimetrainer.com you will definitely want to download his FREE eBook “30 Days to PT Business Mastery”. This FREE eBook can help you increase your fitness business profits by 40% or more in only 30 days.
Leave a Reply