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The Fitness Bootcamp Club

Bootcamp Marketing

Fitness Boot Camps – Tips for a Lucrative Boot Camp Business

As a health and fitness specialist (aka personal trainer) you can rest assured that you don’t have to worry about job security.  Physical inactivity has been called the greatest epidemic or our time.  There are a lot of people that need help and many money making opportunities in the health and fitness industry.

That doesn’t mean that there isn’t competition and that the money comes easy.  Personal training takes a lot of time and we often find ourselves trading hours for dollars.  Unless you’re training the super rich, celebrities, or professional athletes you likely are not making the money you deserve and not helping as many people.

Boot camps are quickly becoming a popular to train clients.  It’s a win-win for both parties.  Fitness boot camps allow trainers to help more people and make more money while providing an affordable way for clients to get personal training.

If you are a personal trainer thinking about starting a fitness boot camp, here are some tips to help you get started.

1)  The first thing you need to do is decide who your boot camp will target.  There are many groups of people and occassions to which you can market your boot camp.  You can target brides-to-be, grooms-to-be, new moms, kids, bikini boot camps, abs, spring breakers, or just the general population looking to lose weight and get in shape.

Who you target will depend on what time of year it is, but there are always people with good reasons why they need to get in shape.  Determing who you will target will help you figure out how to market to your crowd.

2)  At the beginning of each boot camp you need to hold an “orientation” session.  This will allow you to lay the expectations for both yourself and the participants…they know what to expect of you and what you expect of them  This way, they’re mentally prepared for the experience in the coming weeks.

3)  Be creative!  Step outside the normal push-up, squat, lunge, and jumping jack routine.  Think up some fun games and exercises that get people moving and keep things fresh.  Push-ups, squats, lunges, and jumping jacks are good, but figure out a fun way to incorporate them into your boot camp workouts.  You’ll be amazed at the things you can do with grade school games such as tag and ultimate frisbee.  Find a local park and have a blast!

4)  Even though you’re training a group of people, it’s important that you pay attention to each individual client.  They’re paying you to train them so make sure that you’re meeting their needs and they are doing the right things to accomplish their goals.

5) While most boot camps are exercise oriented, you can’t forget about nutrition.  Nutrition is what will make or break a boot campers success.  There are two ways, or a combination of both, that you can do this.  The first is to hold a nutrition seminar to educate the participants on proper nutrition.  You can present general nutrition information and hold a Q&A session at the end.

The best, yet most time consuming, way to do it is to schedule individual sessions with each boot camper to design specific nutrition plans.  I love doing this because it gives you the opportunity to really get to know each client and help them reach their goals.  This will help them tremendously and set you up with a long term client.  It will take more of your time, but it is definitely worth it.

Boot camps are a great way to increase your revenue and they can be an absolute blast.  Just make sure that you still pay attention to the needs of each individual.  Do this and you will have a lucrative business on your hands.


Five Great Reasons to Organize a Fitness Boot Camp NOW!

By Georgette Pann

Running a fitness boot camp is always a good idea. But it’s especially a good (and profitable!) idea right now.  Here are five reasons why you should get your next boot camp organized ASAP…

Reason 1. Increase Revenue Now Before the Summer Slow Down

Soon enough, your boot camp prospects are going to get wrapped up in their summer activities. They’re going to go on vacation, chauffeur the kids back and forth to summer activities and spend more time relaxing. They’ll spend less time thinking about fitness, which means you’ll experience the summer slow down.

And that’s why now is such a great time to organize your next boot camp.  It’s easy to get your prospect’s attention now (see Reason #3) – and you get the benefit of a nice boost to revenue.

Reason 2. You Can Run Theme Boot Camps 

Many of your clients are going to join your boot camps for specific reasons. For example, you may have a boatload of people who want to get their “beach bodies” back before the warmest weather rolls in.  And you may find your class filling with women who want to get in shape for their upcoming summer weddings or even a class reunion.

You can take advantage of these reasons by running theme-based boot camps, such as the “Boot Camp for Brides” or the “Beach Body Boot Camp
or ”Athletic Bootcamps


Reason 3. You Can Take Advantage of Your Clients’ Eagerness to Help Them Achieve Their Goals

As mentioned in Reason #2, many of your clients have very specific reasons for wanting to lose weight and get in shape.  If nothing else, many of your clients are looking forward to shedding their winter weight and getting active again.

The point is, these reasons make your clients very eager to get results.  They’re committed to the program and extremely motivated.  And that means your class will be full of clients who show up and happily do everything you tell them to do. 

So what happens? Your clients get results.  You look like a miracle worker. And that means you have satisfied customers who’ll come back and happily do business with you again and again!

Reason 4. Spring Fever Means Your Clients Want to Get Outside

Your clients have spent all winter staring at the walls while they’ve worked out on their treadmills and stair steppers. They have a touch of spring fever.  If they spend another day inside exercising, they’ll go crazy.

You see, your potential clients want to get outside to enjoy the fresh air and warm sunshine.  That means they can ride their bikes, walk, jog, swim… or join your boot camp! 

Reason 5. Your Class Has a Support System Built In

As a trainer, you know that one factor that contributes to your clients’ success is whether they have a support system in place.  That’s the beauty of a boot camp – it has a built-in support system, since your trainees can motivate one another and hold each other accountable.  And that means you’ve just increased the chances of your clients seeing fantastic results.

Bottom line: If your clients get results, they’re happy. And happy customers not only do repeat business, they tell their friends to join your classes, too!


Now is the perfect time to organize that boot camp.  Your clients are ready to get outside. They’re eager to see results. And all of this creates satisfied clients and a nice revenue boost for you!

If you want to get started fast,easy and affordably go to the Sure Victory Fitness Bootcamp Kit at http://thefitnessbootcamp.com


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