Most personal trainers fail because they simply fail to have a fitness marketing plan. If you are a fitness professional, and do not have a written marketing roadmap to profits, then you are making a big mistake!
The fact is most fitness pros are lost when it comes to the marketing, and sales of their services. Most professionals are never taught about marketing, let alone the importance of creating a well thought out fitness marketing plan. The failure of acquiring this mandatory roadmap leads many personal trainers to mediocre, or below average income. It doesn’t have to be this way! It shouldn’t be this way.
Marketing for fitness is the missing link for most passionate education based personal trainers. If a fitness pro wants to make more money, they should not run out, and get another certification, but, instead, invest time in understanding how to market a fitness business.
After the understanding is gained then it is important to create a well thought out, focused personal trainer sales and marketing roadmap.
The ability to attract new clients from marketing equals greater personal trainer income. However, why create a marketing plan for fitness? Isn’t knowing how to market all you need?
Reasons Why You Must Have A Personal Training Marketing Plan
1. To possess a well thought out action roadmap for acquiring new paying clients.
Instead of just flying by the seat of your pants it is always best to have a winning profit plan to increase your personal training income. Being prepared is much better than not! We write exercise plans (programs) for our clients. Right? Then why wouldn’t we write fitness marketing plans to help us generate more income?
Following a clearly focused roadmap to training riches is the best way to go! Just as in an exercise program you will have a clear, focused direction to follow.
2. You take a close look at how you stack up in relation to your competition.
By planning you will be aware of what is clearly going on in your market. What services do your competitors offer? How are yours better? What can you do that your competitor doesn’t in order to gain market share?
These are just a few of the many questions you will have the opportunity to answer. Without a marketing plan for fitness you probably wouldn’t be thinking about these important questions.
3. Having a written training roadmap makes it real.
If it is written down on paper, and you can see it, then it is real. You are preparing for your success, not just wishing, or hoping. Having a fitness marketing plan will give you extreme focus on what you need to accomplish.
4. Planning keeps you organized, and helps get things done.
Once you have your personal trainer marketing plan you will have action items placed on your calendar. Success is all about a roadmap powered by action. Without action your fitness profit plan will never succeed.
5. Increased risk of personal training business failure by not having a roadmap to riches.
There are many stats showing a marketing plan increases a businesses odds of success. Why not do whatever you can to increase your chance of success?
I can not stress enough how important it is for a personal trainer of any level to have a well thought out, focused fitness marketing plan. Your overall success, and profitability will depend upon it. Do not make the same silly mistake that other trainers make. Plan for your personal trainer success today!
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Jim O’Connor, A Beverly Hills celebrity fitness consultant, has conducted thousands of personal fitness consultations with celebrities, business executives, and highly motivated individuals throughout Los Angeles. He is the Chief Exercise Physiologist for Wellness WORD, LLC, a health, fitness, and nutrition promotion company.