Five Surefire Ways to Make More Money With Your Boot Camp
by Georgette Pann
What’s a great way to generate a new revenue stream for your fitness business and deliver great results for your clients? Simple: start a boot camp! Your clients get the benefit of receiving fitness support in a motivating group setting, and you get the benefit of making more money per hour.
You could start up a boot camp business today and start pulling in cash. But you’ll make even more money if you follow these five tips…
Tip 1: Give New Campers a Great Deal
If boot camps are still a fairly new concept in your area, then people may not want to jump in and pay full price for something they’re not sure if they’re going to like. The solution is simple: give these new campers a great deal for trying your boot camp out.
One way to do this is to give new campers an introductory discount rate, such as 25% off or more. Another way to do it is to let campers try out one session for free – a “try it before you buy it” sort of deal.
Tip 2: Encourage Referrals
Your existing satisfied campers are some of your best means of advertising, which is why you want to encourage them to refer their friends. You might set up a referral program where campers get a percentage off or a free session for every new camper they refer. Plus if you offer an introductory bonus to the new camper, it’s a win-win situation for all.
Tip 3: Run Targeted Boot Camps
Want a quick way to fill your boot camps? Then target them to a specific niche. In other words, instead of trying to appeal to “everyone,” narrow down your focus and appeal to specific types of people.
Example:
- Run a boot camp for people over 40.
- Run a football boot camp for football players to get back in shape before the season begins.
- Run a boot camp for women.
- Run a boot camp for beginners.
- Run an advanced highly “militarized” boot camp for fit folks who want to take it to the next level.
You may think that specializing would leave you with fewer people in your camps, but the opposite happens. That’s because people see your ads, say “hey, this boot camp is especially for me!” … and they rush to register. Try it for yourself – you’ll see just how well it works!
Tip 4: Create Bonds Between Your Campers
One of the best ways to get people excited about their fitness goals (and to keep them in your boot camp) is to be sure they have a support network in place. People with similar fitness goals can hold each other accountable, encourage each other to keep coming to the boot camps, and generally motivate one another.
And yep, you guessed it: a boot camp naturally has this sort of support network built right in. However, you’ll want to encourage it by having campers occasionally do exercises in pairs or as a team so that they can build bonds and build friendships. You may even encourage campers to specifically hold each other accountable.
Tip 5: Get Serious
Sometimes fitness professionals start up a boot camp almost as a hobby or an experiment. They don’t treat it like a business. This means they don’t create a schedule for their campers to follow, they don’t come up with different exercises or routines, and they don’t even put a lot of time or effort into growing the business through targeted marketing activities.
Here’s the thing: if you treat your boot camp like a hobby, it will pay you like a hobby. Treat it like a business, and it will pay you accordingly.
Treating your boot camp like a business includes:
- Securing any necessary licenses or permits to hold boot camps in your area.
- Defining your target market.
- Creating a marketing strategy to reach your market.
- Creating a strategy for retaining campers.
- Planning each session of an entire boot camp in a way that engages campers, keeps them excited, and gets them great results.
- Supporting your campers with additional resources, such as nutritional information.
And much more.
The good news is you don’t have design your boot camps or create this marketing strategy yourself. Instead, take advantage of my two dozen years+ in the business by getting a copy of the Sure Victory Boot Camp Business in a Box 2.0 at http://thefitnessbootcamp.com/. It has everything you need to design a successful boot camp, so check it out!
Georgette Pann: She has 25+ years experience in the Health and Fitness field with expertise in fitness bootcamps.She is author and creator of the best selling “Sure Victory Fitness Bootcamp Business in a Box” at http://thefitnessbootcamp.com and Sure Results Bootcamp Workout Manuals at http://fitnessbootcampworkout.com