How to Bring the “X Factor” into your Boot Camp
November 7, 2013
How to Bring the “X Factor” into your Boot Camp
Many people have heard about the “X Factor”, I’m not talking about the show on TV either.
The X Factor is something that you have and someone else doesn’t. It is what separates the good from the great and making five figures to making six figures.
You really can’t put your finger on what the X Factor is because it is usually a combination of unique traits that are all bundled together to make one awesome experience.
When you have the X Factor you can get whatever you want and however much of it you want because you are one-of-a-kind and people naturally gravitate toward you.
Does your boot camp have the X Factor?
Does your boot camp leave your clients pumped up and wanting more?
Is your membership bursting at the seams because your sessions are at capacity every day?
If you answered “no” to even one of these questions, I don’t want you to worry. I am going to give you five ways to bring the X Factor back into your boot camp and deliver an experience that will keep clients coming back daily and probably get them to drag some friends along with them as well.
Five Ways to Put the X Factor in Your Boot Camp
- Set a High Energy Standard
I know there are times and places that going green is a good thing, but during your boot camp session is NOT the time. You want to expend a TON of energy during the course of the session. People are going to follow and mimic your energy levels. This means by the end of the session, you should feel totally energy dumped or drained. If you are, it usually means you exerted all of your energy in creating a pumped up and energizing boot camp session.
If you are motivated and energized, your clients will be too! This may sound basic to you, but I can’t tell you how many times I have watched a boot camp session and seen an instructor running the class with either medium or low energy levels. When this happens, the whole group just feels like its another “follow along” workout they could be doing at home in front of a TV. Make sure your energy is sky high so your clients feel excited and pumped up when they leave the session.
2.Host Special Events in Your Boot Camp Once a Month
This is something that will take all of 15 minutes to figure out, so don’t think elaborate on this one. Keep things simple.
By hosting a monthly class on nutrition, torching belly fat, boosting strength, beach body toning, etc. People will always get a burst of new information that they probably aren’t getting at any other “class” in town. This positions you with an “X Factor” over all of the local competition.
All you need to do is sit down and write your clients an email asking them what they would like to learn more of, or what do they need the most help with in achieving their goals. When you get the responses back from them, write down their answers and then you have the topics for your monthly classes.
The extra classes work great because they don’t technically cost you anything except 30 minutes to an hour of your time. Your clients feel like they are getting extra attention, which makes them feel all warm and fuzzy inside and now you are adding more value to your current boot camp program without breaking the bank. That’s a win/win.
If you aren’t adding extra “one time per month” educating classes, you should start now!
Again, this may sound basic to you, but I can’t tell you how many times I have watched a boot camp session and the noise level were that of a local library.
I don’t know about you, but I prefer to get my butt kicked with lots of noise on. This way it makes me push harder and keep moving when I feel like stopping. Your clients are the exact same way.
Crank up some loud motivating music! I’m not talking about smooth jazz greatest hits! Get some good electronic dance music or rock and roll that will get people moving to the beat and dancing around. The louder the better!
If the music is loud, then the instructor has to be loud. When the instructor is loud, the energy level raises. This is another win/win 🙂
4.Ask Individuals Questions During the Workout.
When everyone is doing an exercise you should be moving around the floor and interacting with everyone on an individual basis.
I do this by asking funny/dumb questions to people as they are working out. It helps break the seriousness of the workout and usually gets everyone to laugh a little. Here is an example:
If Mrs. Jones is doing mountain climbers, I will ask something to her out loud like “Mrs. Jones are you a mountain climbing expert, because you look like you could climb Mount Everest right now!”
She will usually shake her head and smile while the rest of the group is doing the same.
Sometimes I will ask someone “How good it hurts” during pushups or squat hops. Anything that is funny/dumb really keeps the session light hearted and fun. This is a great tactic I use on a daily basis in my boot camp sessions to help deliver that X Factor.
5.Don’t Just Train…ENTERTAIN!
You should always be incorporating different elements into your boot camp that will break up the monotony of the routine and generate that “Fun Factor” with the group. There are many ways to pull this off. The method I chose to go with is the use of Boot Camp Games at the end of my session.
I chose this method because it allowed me to keep my current boot camp format and it only takes up maybe all of five minutes at the end of the session. Plus, the games totally end the session on a high note, which means the clients are actually going home and Facebooking about how awesome of a boot camp session they just had. This is great for generating referrals and keeping retention rates high.
If you have never tried to use a boot camp game at the end of a session, you are in luck!
I have actually put 33 NEW Boot Camp Games into a package that will plug and play into your boot camp sessions right now. This means you don’t have to sit around and try to figure out what games to play or how to end your boot camp sessions. I have done all of the work for you.
The best part is that for a limited time you can grab three of my new boot camp games manuals for less than the price of a movie ticket.
Boot Camp Games Package<= ONLY $7 (limited time)
Now is a great time to give the boot camp games a shot, just like the hundreds of boot camp owners around the world already have.
Well, I hope these X Factor Tips have helped motivate you to take your boot camp to the next level and create an experience that people will become addicted too.
Don’t forget about my Special Boot Camp Games Package I put together for you. These games will help your boot camp sessions ROCK and help deliver a truly entertaining training experience to your campers.
Brian Kalakay, CFT, CTT
Creator Boot Camp Games