How To Make a Quick $6000, And Get An Avalanche Of New Boot Camp Clients
February 1, 2011
How To Make a Quick $6000, And Get An Avalanche Of New Boot Camp Clients
Hey Steve Hochman here with one of the most powerful ways to load your boot camp with new clients.
I call it the “Human Billboard Cash Flooder 3.0” and you can expect to make $3000 to $6000 in seven to ten days.
All you need is a list of 100 people you know (past clients included) and my “Human Billboard 3.0 Script.”
So take a few minutes and write out a list of EVERYONE you know.
Really push yourself, and you should be able to come up with at least 100 people.
Call each person and use my famous script.
It goes like this:
You: Hey (name) it’s (your name), how have you been.
Them: Good thanks, how about you.
You: Doing great, the reason why I’m calling is because I was wondering what one thing you are doing right now that’s getting amazing fitness and weight loss results for you?
Them: Well, nothing really.
You: Oh really, so, what is your fitness goal?
Them: I want to lose about 10 or 15 pounds.
You: That’s cool, how can you tell you need to lose 10 or 15 pounds?
Them: Well, my pants are getting tight and I just don’t feel so good.
You: I understand… Hey, if you were going to be completely honest, would you say that each month you are slowly losing weight, staying the same, or slowly gaining weight?
Them: Well, probably slowly gaining weight.
You: Oh man, well I’m really glad I called you because I may have the perfect win-win for both of us.
I’m looking for a few people who I can train at a huge discount, well almost free, and they can just sort of spread the “buzz” around about my boot camp as long as they’re getting amazing results.
Would you be cool with spreading the buzz if I helped you lose that 10 to 15 pounds?
Them: That sounds awesome.
You: (set them up for an appointment, don’t talk about money until they show up to your boot camp)
When they show up to your boot camp, give them the best workout of their life, then ask them how they liked it.
Tell them that normally you charge about $200 a month but if they would agree to work hard and get awesome results, you will give them a 75% discount and just charge them $50 a month.
When they agree to that, tell them that you are going to lock them in for 6 months at that rate, so they can just pay $300 by cash, check or credit card and they are in.
Tell them that you are going to pay them $50 for each referral you get as a result of them spreading the buz.
Your goal is to get 20 of these buzz spreading Human Billboards over the next 10 days for a grand total of $300+20=$6000.
Now, each of your Human Billboards get their hair cut somewhere right?
So next you need to find out when each HB is getting their hair cut, put the date on your calendar and let them know that you are going to stop by that day and they are to introduce you to their hairdresser.
You job is to get their hairdresser to be a FREE Human Billboard in exchange for putting your plastic referral gift cards on their station and passing them out.
Also have that hairdresser introduce you to a few other hairdressers at the salon to do the same thing with.
Also, see if you can meet the owner, and ask if you display a lead box in the front of the salon.
If you get 2 to 3 hair dressers per salon (20 salons) that’s 40 to 60 hair dressers. Usually only abut 50% will actually show up so you are looking at about 20 to 30.
Next, you need to facebook all your Human Billboards three times a week and tell them how awesome they are doing at your boot camp.
Instruct your HB’s to facebook you back how awesome your boot camp is, what great results they are getting and how much they love it.
With so many people talking you up, the word will quickly spread virally.
Just make sure you have a way for people to contact you in your profile and a special offer displayed there as well.
Next, ask all your HB’s for the name and phone number of 5 of their friends who you could call to offer them a free week of boot camp.
Don’t accept “no” for an answer, make sure all 40 human billboards give you at least 5 names (trust me they know 5 people who would be interested.
And 40 HB’s X’s 5 names and numbers = 200 names and numbers.
If you close 20% of the 200, that is 40 new clients (How easy)!
Not a bad strategy for generating $3000 to $6000 in 10 days and then about forty referrals over the next 30 days, wouldn’t you agree?
BTW, here is the contract that you can use when signing up “paid” Human Billboards.
Human Billboard Elite Agreement
Date ___ /___ /___ (Cell) Phone Number _________________________________________________
Yes, I am ready for 6 months of unlimited boot camp workouts at a rate of $49 per month in exchange for giving my best effort to refer at least one boot camp client per month.
Payment amount due $294 (6 months of unlimited boot camp workouts for $49 per month)
Payment method – Please (Circle one) Cash, check, Credit Card
Credit card number________________________________________________CVC 3 digit code________
Credit card type___________ Expiration Date __________ Name on card__________________________
Human Billboard Elite Terms And Conditions
- You promise to have a positive attitude and work your butt off each workout!
- You are not a past or current member of (City) Fit Body Boot Camp!
- You will not tell ANYONE that you are training at drastically discounted rate!
- You promise to sincerely try to refer me at least 1 boot camp client per month
I promise to abide by the Human Billboard Elite terms and conditions
(Initial here) _______
(Your Company Here) MEMBER / PARTICIPANT ACKNOWLEDGMENT AND ASSUMPTION OF RISK AND FULL RELEASE FROM LIABILITY OF (Your Company Here), OR IT’S EMPLOYEES, CONTRACTORS, OFICERS, OR OWNER/S… PARTICIPANT ACKNOWLEDGES THESE PHYSICAL ACTIVITIES INVOLVES THE INHERENT RISK OF PHYSICAL INJURIES OR OTHER DAMAGES, INCLUDING, BUT NOT LIMITED TO, HEART ATTACKS, MUSCLE STRAINS, PULLS OR TEARS, BROKEN BONES, SHIN SPLINTS, HEART PROSTRATION, KNEE/LOWER BACK/FOOT INJURIES AND ANY OTHER ILLNESS, SORENESS, OR INJURY HOWEVER CAUSED, OCCURRING DURING OR AFTER PARTICIPANT PARTICIPATION IN THE PHYSICAL ACTIVITIES. MEMBER FURTHER ACKNOWLEDGES THAT SUCH RISKS INCLUDE, BUT AR NOT LIMITED TO, INJURIES CAUSED BY THE NEGLIGENCE OF AN INSTRUCTOR OR OTHER PERSON, DEFECTIVE OR IMPROPERLY USED EQUIPMENT, OVER-EXERTION OF A MEMBER, SLIP AND FALL BY MEMBER, OR AN UNKNOWN HEALTH PROBLEM OF MEMBER. MEMBER AGREES TO ASSUME ALL RISK AND RESPONSIBILITY INVOLVED WITH PARTICIPATION IN THE PHYSICAL ACTIVITIES, MEMBER AFFIRMS THAT MEMBER IS IN GOOD PHYSICAL CONDITION AND DOES NOT SUFFER FROM ANY DISABILITY THAT WOULD PREVENT OR LIMIT PARTICIPATION IN THE PHYSICAL ACTIVITIES. MEMBER ACKNOWLEDGES PARTICIPATION WILL BE PHYSICALLY AND MENTALLY CHALLENGING, AND MEMBER AGREES THAT IT IS THE RESPONSIBILITY OF MEMBER TO SEEK COMPETENT MEDICAL OR OTHER PROFESSIONAL ADVICE, REGARDING ANY CONCERNS OR QUESTIONS INVOLVED WITH THE ABILITY OF PARTICIPANT TO TAKE PART IN ACTIVITIES. BY SIGNING AT THE BOTTOM OF THIS PAGE, MEMBER/PARTICIPANT ASSERTS THAT HE OR SHE IS CAPABLE OF PARTICIPATING IN THE PHYSICAL ACTIVITIES. MEMBER AGREES TO ASSUME ALL RISK AND RESPONSIBILITY FOR NOT EXCEEDING HIS OR HER PHYSICAL LIMITS. Participant understands photos or video may be taken during the course of my involvement in boot camp, which may be used for promotional purposes
Member Signature _____________________________________________________ Date ______ /______ /______