The Fit Pros Road Map to 6 Figures and Why You Can’t Fail
October 17, 2011
Our last article of series from Steve Cabral with some excellent content on reaching a 6 figure income as a fit pro
Why You Can’t Fail
by Coach Cabral
I’m about to explain to you why it’s inevitable that you’ll be making at least $80-$100,000 a year working as a fitness professional.
It doesn’t include any wild SEO or “ninja” strategies that some so-called fitness experts are offering you… However, this strategy has been proven to work for all serious fitness professionals.
Here’s how it works:
Instead of worrying about becoming an SEO expert or “master online marketer” I want you instead to direct your energy and focus onto a fundamentally powerful concept. (You can always go back to the more advanced marketing strategies later as you expand your business.)
This powerful concept has to do with perseverance. Napoleon Hill stated it as triumphant above all others because with out it very little else matters.
Today, though, I have a real life example of what perseverance can mean in building your business. Keep in mind what I am about to tell you is tried and true since I’ve relocated my business and had to start over 4 times from scratch…
This wasn’t easy (mentally), but luckily I knew that this is the career I want in life.
Having that understanding coupled with a “whatever it takes” attitude I came to a startling realization one day.
This is what came to me:
“Even if I only got 1 client per month, after 12 months I’ll be making about $80,000 a year and in just a few more months at only adding 1 client a month I’d be making over $100,000 a year!”
That means that although I may have to live off protein shakes for a few months I knew there was light at the end of the tunnel. All I had to do was dramatically over deliver to each client (which isn’t very hard when you only have a few!) and then spend every other hour that I’d like to be training clients actively searching out and marketing to get new clients.
Now if you’re wondering how the math breaks down this is what it looks like and how much money you’ll be making each month (watch as your income skyrockets with each passing month…)
Why You Can’t Fail Income Growth Statement:
Month 1: 1 client x 8 sessions = $552/month
Month 2: 2 clients x 16 sessions = $1,104/month
Month 3: 3 clients x 24 sessions = $1,656/month
Month 4: 4 clients x 32 sessions = $2,208/month
Month 5: 5 clients x 40 sessions = $2,760/month
Month 6: 6 clients x 48 sessions = $3,312/month
Month 7: 7 clients x 56 sessions = $3,864/month
Month 8: 8 clients x 64 sessions = $4,416/month
Month 9: 9 clients x 72 sessions = $4,968/month
Month 10: 10 clients x 80 sessions = $5,520/month
Month 11:11 clients x 88 sessions = $6,072/month
Month 12: 12 clients x 96 sessions = $6,624/month (about $80,000/year)
Here’s how you can reach $100,000/year:
Month 13: 13 clients x 104 sessions = $7,176month
Month 14: 14 clients x 112 sessions = $7,728/month
Month 15: 15 clients x 120 sessions = $8,280/month (about $100,000/year)
*Some clients train 1x a week and some train 3x, but we’ll assume an average of 2x a week
*All sessions are 1-on-1 training, but of course you could add semi-private or bootcamps
*These figures are based off an average session price of $69. If you charge more you will make more… and if you charge less you will make less. Keep in mind that cost of living in your location pretty much averages everything out…
*4 weeks off per year were calculated into this equation, so if you and your clients don’t take that much time off you will make more money per month on average.
So, basically in 15 months you will be making an almost guaranteed 6-figure income for as long as you decide to continue training. And, you’ll be working just 30 hours (or less) per week with 4 weeks off for vacation. How great is that!
For some trainers, 1 year and 3 months to build your business will seem like too long of a time, but for those who realize this is the career they will be doing for years to come a little over a year to wait for their dream job is worth it.
Plus, as you can see from the example above you’ll be making $40,000 a year once you reach just the 6-month mark. (S0 it’s not like you’ll be starving for that long ; )
The other thing I’d like to mention is that you don’t have to wait 12 months to be making $80,000, or 15 months to make $100,000… Every CPT that works on my team is completing 120 sessions within 90-120 days (3-4 months) of joining my studio.
We’re able to achieve this remarkable feat by having every fitness professional who joins our team stay 100% focused on averaging 1 new client per week. This enables us to literally turn a trainer with 0 clients into a 6-figure producer within just 90-120 days…
And this isn’t a once in a while type deal.
We do it all the time.
It’s actually very predictable once you have the system in place since all we have to do is plug the new CPT that we hire into the system and press start.
Seriously, that’s it. (And that’s why we’re close to our big goal of completing 1,000 sessions per month working off of a 500 sq/ft fitness floor.)
Our new CPT ramp up system involves offline marketing, online marketing, referral generation, joint ventures, guerilla marketing, and a few other Smart Studio Systems strategies. But most of all it takes passion, determination, and the perseverance to see things through no matter what.
Remember, if you want to become a $80-$100,000 fitness professional bad enough you will. And if you want to add another $100,000-$1,000,000 to your already established business you will…
As long as you stay focused on becoming a little better today than you were yesterday.
You can do that.
I hope you enjoyed this personal training business lesson and if you really study this formula you’ll realize it’s not a matter of whether you’ll be successful of not, but rather how quickly…
Committed to your success,
Stephen Cabral, CSCS, CPT, NS
Founder of Personal Training Business School
Health contributor for MTV, Men’s Health, Maxim, Dietcom, NutritionData, SELF
Steve’s program is closing this week so get on board NOW at http://georgettepann.com/SmartStudioSystems
Smart Studio Systems Licenses (11 DVD VIP Seminar Included for FREE).
Steve will be closing the doors for a very long time to focus on adding more content and providing Smart Studio Systems Members with the business systems, marketing, and resources I use everyday to run my fitness business (including in-home and corporate training side fitness businesses).
Join us here : http://georgettepann.com/SmartStudioSystems