Who Else Wants to Be A Boot Camp Hijacker
February 10, 2011
Who Else Wants to Be A Boot Camp Hijacker
by Steve Hochman
It’s official, we’re on ORANGE alert.
Boot Camp Hijckers have been spotted in YOUR area.
You may even be living NEXT DOOR to one.
Here’s the profile of a boot camp hijacker so you can have a better chance of spotting one: (Do you fit the profile?)
1. Boot camp hijackers are innovative and resourceful.
2. They use OTHER people to do 95% of the work.
3. They see opportunities 99% of the population does not.
4. They are massive action takers.
5. Boot camp hijackers have the ability to make others quickly feel like they know, like and trust them.
6. They Leverage their time and efforts.
7. They spend most of their time working ON, their business rather than IN their business.
8. They think WAY outside of the box
9. They are not controlled by fear.
10. They have Minimal overhead and MAXIMUM profits.
So here’s the definition of a boot camp hijacker:
A boot camp hijacker is fitness professional who uses various marketing strategies to create an income stream(s) by loading clients into OTHER people’s boot camps.
In other words, there are a lot of boot camp operators who are NOT very good marketers.
That’s where you come in.
Using multiple systems (Website, Facebook, Leadboxes), you promote their boot camp.
You split the profits of each sign up that you send to their boot camp 50/50.
When you do the math, it’s pretty easy to see how this can be a VERY lucrative system
Check it out:
Let’s the average boots camp charges and average of $200 a month for their services.
You would get half of that which comes to $100 a month per member.
10 members at a boot camp location equals $1000 a month extra income in your pocket.
When you multiply that by about 8 boot camp locations you pull in a total of nearly $8000 per month, or $96000 per year.
All with OTHER boot camp operators doing 95% of the work.
So let’s break down this out-of-the-box system into little bit sized pieces.
Google search boot camp (City) starting in your area, and keep expanding the search farther and farther away from your location.
When you find a boot camp on Google that looks promising, send the operator of this boot camp and email like this.
Subject: Re – Boot camp referrals for you… What do I do?
Hey (Boot Camp operator’s name),
My name is (Your name) and I stumbled upon your boot camp on the Internet.
I can tell you have a ton of PASSION for fitness and helping others just like me.
The reason I’m sending you this email is because I’d like to start sending you new boot camp members.
Here’s how it can be a huge “win-win” for you and for me.
I’ll do some marketing in your area on my own with NO cost to you what-so-ever (I’m a bit of a marketing maniac).
When the NEW members sign up for your boot camp, we’ll split the profits 50/50.
I figure since your gonna be teaching the boot camp anyway, having 5 or 10 more boot campers (that you wouldn’t have had) would make your time way more worth while.
Again, I’ll do all my own marketing and pay for it out of my own pocket, we’ll just split the income of the NEW members that I send you.
If you’d like some new boot camp members without having to do any extra marketing, just email or call me at (your number) and we can chat.
I look forward to seeing if this could be a good fit.
To your future success,
(Your name) (your number)
Now that you’ve got your boot camp operator onboard, it’s time to “lock down” a system.
I recommend that you use auto-debit and have your prospects either sign-up online, or give you their credit card information over the phone.
A really effective way to overcome any objections is to get their credit card information, and give them a one weeks trial.
Tell them that you’re not going to charge their card for seven days, and if for any reason they are not satisfied with boot camp, they can just let you know and you’ll shred their payment information.
Of course you’ll have to clear this with the boot camp operator, but it’s pretty much a no brainer.
The first wave of marketing should be done on facebook.
The second wave of marketing should be lead boxes in local businesses “healthy” restaurants, local grocery stores, car dealerships, Juice shops, and nutrition stores.
Here’s why leadboxes are so powerful.
Let’s do the math:
If you get a measly 5 to 10 leads a month from 50 lead boxes, that equals 250 to 500 leads each month.
And if you convert just 10 percent of those leads, you’re looking at 25 to 50 new clients every 30 days.
To learn more about how to dominate with lead boxes check out Boot CampFormula 5
And finally, once you are seeing profits from the boot camp you’ve successfully hijakcked, invest a few bucks in a high conversion website and drive “pay-per-click” traffic to it from Google, Yahoo and Bing.
Next replicate and duplicate this process in another town, with another boot camp operator.
One of the biggest reasons why this is so cool is because you have virtually no overhead, no risk, and all profit.
But the best part is that you get OTHER boot camp operators to do 95% of the work.
It’s like having all the benefits of owning multiple locations without any of the headaches.
So there you have it, the 3 steps to becoming a boot camp hijacker.
If you liked this, you may be interested in Boot CampFormula 5